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Creative Production & Visual Communication Joined the team as a Video Editor, supporting video production from pre-production to post-production, including on-site filming, editing, and production coordination for marketing campaigns. As my role evolved, I expanded beyond my original responsibilities by contributing to graphic design, visual communication, and other creative assets to support broader marketing initiatives. During the COVID-19 pandemic, when on-site production was significantly reduced, I proactively adapted by focusing on visual design and creative communication to continue supporting the team. To further contribute during this period, I also supported the construction production team for approximately two months. Leveraging my knowledge of construction and structural work, I assisted with production coordination and project execution, demonstrating flexibility and a willingness to take ownership beyond my primary role.

Conceptualize a 3D art exhibition that replicates the space and lighting, generating multiple scenes while anticipating scenarios for the exhibit, artist performances, and art sale moments. Craft an environment with strategically placed lighting to enhance the artwork's visual impact, captivating collectors. Harmonize the placement of artworks and elements to achieve a cohesive ambiance. Lead the installation team in both setting up and dismantling the art pieces before and after the event

Internal Communication & Employee Experience Responsible for developing visual communication that strengthened employee engagement and ensured consistent brand experiences across internal channels. My work included graphic design, motion graphics, campaign videos, key visuals, and communication materials supporting company-wide initiatives and internal events. Beyond my original responsibilities, I became one of the team members responsible for interpreting and applying the Global Brand Guidelines to local communication. By reviewing global standards and comparing them with existing internal materials, I identified several inconsistencies in brand implementation—including corporate merchandise and communication assets that had deviated from the global identity over time. I proposed improvements and collaborated with stakeholders to align local executions with the company's global brand standards. As my interest grew in employee experience and organizational development, I proactively joined HRD initiatives and contributed beyond visual design. I participated in end-to-end planning and execution of internal engagement programs, monthly employee activities, wellness initiatives in partnership with the Thai Health Promotion Foundation (ThaiHealth), and employee recognition programs designed to strengthen engagement, company culture, and long-term employee loyalty.

UI design experience — and grew into a core member of the Experience Design team, contributing to digital banking products used by millions across Thailand. Product Design - Designed digital experiences across Investment Portfolio, International Money Transfer, Gold Trading, and other core banking features - Translated business requirements into intuitive user flows and UI components in Figma - Built and maintained design system components for consistency across digital products - Presented design solutions for a nationwide Debit Card project to executive leadership — aligning stakeholders and communicating design decisions at an organizational scale Visual & Campaign Design - Created digital campaign assets across multiple channels including the ROV × BBL collaboration and Money Expo promotional materials - Designed digital advertisements for Plan B billboards across Bangkok - Produced seasonal eSlip campaigns, motion graphics for strategic initiatives, and offline communication for golf tournaments and company, sports festivals Cross-functional Collaboration - Worked closely with Product Managers, Developers, Marketing, and business stakeholders across Branding, Advertising, Legal, Credit Card, HR, and HRD teams - Strengthened understanding of user needs, business priorities, and end-to-end product delivery through daily cross-functional work