Aswinraj MK
About Candidate
As the Founder & Chief Creative Officer ZEIT Digital Systems since March 2024, I focus on driving business development and strategic growth. With over a decade of creative experience as a visualizer and graphic designer, I lead efforts to establish scalable digital systems that integrate branding, development, and marketing into cohesive solutions.
My core expertise lies in business strategy, development, and building innovative systems for global brands. Passionate about combining human creativity with AI, I aim to craft impactful digital experiences, including websites, apps, SaaS platforms, and e-commerce solutions, tailored to modern business needs.
Location
Education
Arena Animation is a premier, long-standing creative education institute (since 1996) specializing in training for animation, VFX, gaming, multimedia, and graphic design. It prepares students for industry jobs through courses in 2D/3D animation, digital design, and AR/VR. It is part of Aptech Ltd and has a massive global network.
Work & Experience
Founded a design-led digital agency focused on building structured brand systems for modern Indian businesses. – Lead end-to-end brand identity projects: strategy, visual identity, packaging, and digital asset production. – Brand identities for ANANAS, VITRÉA, Clarionix, Zenpay, Karote, Pawate, and Marketra AI. (Latest Concept) – Mentored junior designers and managed client relationships across FMCG, fintech, and SaaS verticals. – Developed replicable design systems and workflows, reducing project turnaround time by ~30%.
– Produced digital and print design assets for technology clients, including marketing collateral and brand materials. – Collaborated with cross-functional teams to deliver consistent visual communications aligned to brand guidelines. – Managed multiple concurrent design projects, meeting tight agency deadlines
– Elevated the agency's design output by establishing visual consistency across client campaigns. – Designed social media content, advertising creatives, and brand collateral for diverse client portfolios. – Provided creative direction and quality control for junior team outputs
Produced high-volume design assets for global clients in a fast-paced subscription design model. – Delivered social media graphics, display ads, and marketing materials with rapid iteration cycles.
Designed digital marketing creatives for campaigns across social media, email, and display channels. – Supported brand strategy with cohesive visual communication for local and regional clients. – Collaborated with the marketing team to optimise creative assets for engagement and conversion.
Completed professional rotoscoping work within a leading post-production studio environment. – Developed precision and attention to detail in a high-standard VFX pipeline
