Kanyarat Cheevaprapawong

• Lead data-driven brand strategies to enhance positioning and drive multi- channel growth. • Direct brand identity, re-branding, and CI to ensure cohesive messaging and visuals across all touchpoints. • Lead product development and packaging direction, executing strategic go-to-market launches. • Drive integrated campaigns and oversee creative production across platforms. • Manage budgets, analyze performance, and lead KPI-focused marketing teams.

Brand Manager – DERMEDY (Skincare) • Planned and executed brand strategies and product launches. • Led integrated marketing initiatives including OOH, TVC, influencers, and brand presenter campaigns. • Analyzed market and competitor insights to refine brand positioning. • Managed brand budgets and performance reporting.

odbo Thai cosmetic brand • Structured marketing and creative teams to improve workflow efficiency. • Led content, brand activities, events, influencer partnerships, and earned media strategy. • Managed brand-owned channels and strengthened brand equity. KEY ACHIEVEMENTS 1. Developed Brand CI and visual identity systems for odbo Cosmetic brand, achieving 90% branding objectives and strengthening cross-channel consistency. 2. Led odbo Cosmetics’ first-ever collaborations with two major brands, enhancing brand visibility and strategic partnerships. 3. Earned organic reviews from a macro beauty influencer without paid sponsorship, strengthening brand credibility and awareness. 4. Achieved the fastest sell-out of odbo Cosmetics’ Box Set launch, driving strong demand and attracting Modern Trade distribution interest.

Event Name “TRAMS MOVE” • Directed event conceptualization and brand visual standards • Oversaw integrated marketing and PR strategies to drive engagement

• Led strategic marketing initiatives aligned with client objectives • Developed integrated campaigns across digital and offline channels • Collaborated with cross-functional teams to deliver impactful brand executions

• Directed and optimized Eventpass’s social media ecosystem to accelerate audience growth and engagement. • Spearheaded content and engagement strategies aligned with brand positioning. • Ensured cohesive cross-platform marketing communications and brand consistency. • Leveraged real-time trend insights to enhance content relevance and performance. • Managed and developed content and creative teams to deliver high-impact brand communication. KEY ACHIEVEMENTS - Increased EventPass Facebook engagement by 90% through strategic content execution. - Created the first viral campaign for EventPass, reaching 1M+ organically with 10K+

• Managed SuperrichTH’s social media channels, strengthening brand consistency and audience engagement. • Developed and executed integrated content strategies, digital campaigns, and offline activations to enhance brand awareness. • Oversaw end-to-end marketing communications, ensuring aligned messaging across platforms for greater brand impact.

• Managed social media channels across 8 brands, ensuring brand consistency and audience engagement. • Developed tailored content strategies and engagement initiatives to strengthen each brand’s positioning. • Oversaw marketing communication materials to align with brand identity and visual standards. • Planned and executed on-ground event marketing activities to enhance brand visibility and consumer connection.