Pattarika Sasnakul

PR-Marketing / Strategic Plannner
February 25, 1998

About Candidate

An enthusiatic and dedicated strategic planner who is passionate to drive creativity and inspire a meaningful impact contribution in public relations and marketing industry. Experience in driving creative sales, digital marketing, extensive research, and impactful communication strategies.

Location

Education

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Bachelor of Corporate Communication, Faculty of Journalism and Mass Communication 2016-2020
Thammasat University

First Class Honors GPA: 3.73

Work & Experience

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Creative Strategic Planner June 2022 - May 2024
Sucseed Creative Marketing Co., Ltd.

- Effectively directing and implementing public relations strategies for over ten notable brands, including Viriyah Insurance, Benz Leasing, Chubby Dough Donut Shop, Umi Japanese Restaurant, Kubota, Infinity Clinic by Dr.Palm, Green Diamond International, and Bantai-Crystal and Ceramic etc. - Demonstrating expertise in developing short-term and long-term campaigns, achieving an 80% success rate in strategy execution aligned with goals. Contributing to enhance visibility and success across diverse products and services. - Managing and performing public relations roles, including brand research, content creation, media strategy, copywriting, photography, voiceovers, and influencer coordination. - Facilitating cross-functional coordination to maintain effective communication and integrate public relations with the marketing strategy through PR campaigns. - Consistently receiving positive client recommendations for delivering high-quality digital marketing plans, presenting strong sales stimulation and negotiation strategies, all performed with excellent time management

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Marketing Assistant and Content Creator March 2022 - August 2022
Pinkoi Thailand

- Strategically planned and designed online content for the Pinkoi e-commerce website, effectively presenting the products. - Proficiently managed Pinkoi's digital platforms, including Instagram, Facebook, Twitter, and websites, leading to a significant increase in engagement over the past six months. - Produced and crafted over 30 pieces of online content, including articles, images, infographics, posters, and posts, within one month. - Worked collaboratively with Pinkoi's marketing departments globally, particularly in Taiwan, Hong Kong, and Japan. - Received vital feedback for exceptional content writing and communication skills, marked by attention to detail and collaborative team-player skills.

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Internship: Public Relations and Marketing Assistant January 2019 - April 2019
Y.M.F. International (Thai) Company Limited

- Interned and contributed to the dynamic of the public relations and marketing departments at Yacco Maricard and Shaka clothing brands. - Designed and implemented marketing strategy initiatives to effectively present fashion products, including creating media content, articles to promote the brand and news writing. - Facilitated and cooperated across various sectors to fulfil PR strategies, focusing on coordinating with influencers and stakeholders. - Earned commendation for outstanding presentation, analytical, adaptability, and creative strategies.

Awards

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First Place Winner in the Public Relations Planning Competition. 2018
First Place Winner in the Public Relations Planning Competition on Safety At the University of the "Toyota White Road, Year 2018" in the Save Life on the Right Way Project.
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Top Scorer in the Advanced Public Relations and Seminar Planning Class 2018
Top Scorer in the Advanced Public Relations and Seminar Planning Class in the Moong Pattana International Public Company Limited's Project.

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