Piyathat Sonaka

Social Media Content Design and Promotion - Designed and developed creative Artwork (AW) and Motion Graphic Reels for major social media platforms such as Facebook and Instagram, enhancing visibility and audience engagement. - Implemented content strategies to maintain page activity and engage target audiences using modern and visually appealing graphics. - Collaborated with Malaysia’s design team on projects like MICHELIN Restaurant Ads and Top Date Night Spots to elevate campaign impact. In-App Banner Design and Campaign Promotion - Designed In-App Hero Banners and Tag Banners to promote merchants, including F&B, wellness services, and seasonal campaigns like PAYDAY, Xmas, and CNY. - Created visually appealing graphics aligned with brand identity, improving click through rates (CTR) and customer engagement.

Thesis Project, I explored synesthesia, a condition that occurs within the body, making motion graphics an ideal medium for presentation. The design concept was inspired by the fantastical aspects of the condition, leading to the creation of whimsical,unique characters and illustrations. I used complementary colors to enhance the visual impact of the elements.

Rebranded the OTOP product line as ‘Wang Wan,’ developing a new corporate - identity (CI) to elevate its value and appeal to a wider audience. The design focuses on showcasing key ingredients through ads, packaging, product boxes, and social media, aiming for a modern, premium image.

For the 10th anniversary of Je Muai Cosmetics, I designed a photo backdrop and entrance arch with a castle, fantasy, and princess theme. The design aimed to create an enchanting atmosphere to celebrate the brand's milestone, while enhancing its approachable image through creative visual elements.