Ploy Ploypan

Creative Director | Digital Marketing | Photographer
January 20, 2003

About Candidate

Hi! I’m Ploy, a graduate of the
Faculty of Communication Arts with a
major in Communication Management.

I’m flexible and easy-going, which
helps me adapt quickly to new
environments. I enjoy exploring,
learning, and experiencing new things
that inspire me creatively.

My friends often describe me as an
artistic person. Even though I didn’t
fully see it myself at first, I’ve
started to believe it through the
things I’ve done and experienced.
Art is what makes me happy and what
I do best. It has been a big part of
my everyday life and still is.

Most of my inspiration comes from
experimenting with art and crafts,
along with films, music, my surround-
ings, and the people around me.

Location

Education

F
Faculty of Communication Arts, Chulalongkorn University

International School of Communication Management (ISCM)

Work & Experience

M
Marketing Intern June 2025 - August 2025
Central Retail

-Conducted consumer insight and competitor analysis to develop strategic content recommendations and campaign concepts for a World Mental Health Day digital campaign, increasing awareness and audience engagement. -Crafted campaign copy and designed mock-up content concepts tailored to audience motivations and emotional engagement. -Managed always-on content for Central Retail's Facebook page by sourcing news and content from various business units of Central Group to maintain a consistent brand presence. -Developed the creative direction for the Old Photo campaign, creating content concepts, mock-up assets, and campaign copy for online and offline channels to enhance customer experience, encourage participation, and strengthen long-term customer relationships.

F
Freelance Photographer 2025 - present

-Produced photo content for graduation and commercial fashion photoshoots, overseeing concept development, styling, photography, and post-production. -Managed and created TikTok lifestyle content, including behind-the-scenes and final visual content, generating over 670K views, 71K likes, and engagement rates of up to 26.8% on top-performing posts.

Portfolio

Awards

S
Second Runner-Up of Cartier Communication Strategy Proposal Business Case Competition November 2025
For Luxury Brand Communication Course. Developed a strategic campaign plan to build brand awareness, increase purchase intention, and reposition the LOVE Collection as a must-have luxury symbol through consumer research, campaign development, execution planning, KPI setting, and timeline management.