
Mathawee Saisilpee
About Candidate
Passionate digital marketer and content creator with 3 years of experience in social media content production, TikTok marketing, and campaign management. Skilled in creative storytelling and influencer collaborations for fashion and beauty brands.
Location
Education
Bachelor of Arts in Business English for Communication GPA: 3.3 Relevant coursework : Marketing Communication, Business Writing, Digital Communication
Work & Experience
Selected Clients: Jubilee Diamond, Lyn Around, and Lifestyle Influencers (100K+ Followers) - Developed creative content concepts for fashion, lifestyle, and jewelry brands. - Produced end-to-end short-form video content, from ideation and scripting to filming and post-production editing. - Leveraged social media trends and audience insights to create engaging, high-performing content.
Led TikTok content strategy and end-to-end content production for brand Lyn Around, collaborating with KOLs, Marketing team, and E-commerce to drive brand awareness and audience growth. - Produced 127 TikTok videos, with the highest-performing video reaching 1.9M organic views. - Analyzed content performance and audience insights to optimize content strategies and support channel growth, generating over 164K profile views within 7 months. - Increased TikTok followers from 36.3K to 48.2K (+11.9K followers, +32.8% growth) through trend-driven content planning and audience-focused storytelling. - Created seasonal and campaign content from concept development to post-production. - Managed KOL and celebrity collaborations to enhance brand visibility, audience engagement, and campaign performance. - Collaborated with Marketing and E-commerce teams to develop content that increased product visibility and supported conversion-focused campaigns. - Managed production budgets and oversaw a sizable creative budget to ensure efficient resource allocation. - Selected and styled outfits in accordance with the brand identity and visual direction.
Produced high-volume short-form content across social media platforms to support brand campaigns, product launches, and audience engagement initiatives. - Created and published an average of 5 videos daily across TikTok and related social media channels, ensuring consistent content output and audience engagement. - Produced campaign content for Konvy Official, translating marketing objectives into engaging video concepts that enhanced campaign visibility. - Adapted and recreated content styles based on KOL trends and social media insights to improve content relevance and audience reach. - Filmed and edited high-impact short-form videos featuring transitions and trend-driven storytelling for brand-owned channels. - Collaborated with marketing and creative teams to deliver content aligned with campaign goals, product promotions, and social media strategies.
Supported social media content and promotional campaigns for beauty and lifestyle products across multiple platforms. - Coordinated monthly promotional campaigns and managed product selection processes. - Collaborated with influencers and prepared content briefs to support campaign execution. - Produced TikTok and Instagram Story content to increase audience engagement. - Created product review content for Facebook and Instagram.
Supported end-to-end content creation and influencer marketing initiatives across social media platforms. - Created, filmed, and edited photo and video content for TikTok, Facebook, Instagram, Lemon8, and Konvy Community. - Coordinated with KOLs on Lemon8 and sourced TikTok creators for Konvy's 10th Anniversary campaign. - Analyzed social media performance to identify content opportunities and support campaign objectives. - Participated in product review content creation as an on-screen presenter.