Ad Operations Specialist – Retail Media

Job Description

Entravision MediaDonuts Thailand
Entravision MediaDonuts is a leading advertising, media, commerce and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.
Entravision MediaDonuts has offices in 10 countries, across APAC with headquarters in Singapore and is a wholly owned subsidiary of Entravision Communications (NYSE: EVC). 

Position Overview

Entravision MediaDonuts is looking for an ambitious and experienced Ad Operations Specialist to complement our growing international operations team in Thailand. You will be responsible for setting up, trafficking, testing, optimizing campaigns within our Entravision MediaDonuts platform.

This position is located in Bangkok, Thailand, and will require local travelling to client and agency locations and the Ad Operations Specialist will report to the Head of e-Commerce in Thailand.

Objectives and Responsibilities



• Collaborating with the team & advertisers to understand their objectives, recommending best practices, and developing effective campaigns 
• Managing and executing all ads campaigns by setting up, implementing pixel tracking, monitoring, troubleshooting, and optimizing campaigns, ensuring we are on track to deliver and identifying any possible issues
• Analyzing analytics to identify areas of opportunity and utilize conversion rate optimization tactics (i.e. A/B, split testing, etc.) to squeeze as much ROI as humanly possible out of each spent
• Preparing and creating performance analysis reports and making actionable recommendations for corrective modifications with a view to ongoing optimization 
• Ability to manage customer relationships and manage through conflict, driving groups to collective business decision
• Coordinate with the internal team to ensure the smooth-running performance campaigns
• Assisting our Sales Finance organization with actual spending and payables on a monthly basis

Required Qualifications and Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree with at least 4+ years of experience in campaign management of social media campaigns in major platforms, familiar with Ad Manager is a must (Google, Facebook, TikTok), also good to know other platforms like The Trade Desk, DV360 and Criteo
• Must have a strong understanding of performance campaigns, the digital marketplace and the competitive landscape in which we operate.
• Being experienced in web analytics tools such as Google Analytics and tag management tools such as Google Tag Manager is a must 
• Being experienced in data visualizing tools such as Google Data Studio is a plus 
• Background in performance-based digital marketing agencies is preferred 
• Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points
• Able to demonstrate thought leadership around performance marketing and data-driven strategy. 
• Demonstrated ability to create, develop, and enhance customer relationships
• Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues.
• Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision.
• Proficient in Thai & English languages
• Open-minded, self-learning, team working and can-do attitude
• Cultural sensitivity

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.

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