Art Director

Job Description

AIRR Labs

360° Digital Commerce Made Easy. Simplify. Elevate. Aspire.

The Art Director supports the e-commerce and Marketing teams at AIRR Labs. The Art Director is responsible for conceptualizing and delivering effective and engaging, aesthetic, on-brand, and on-strategy creative for e-commerce platform stores, web pages, product graphics (including art direction of photography), email promotional creative, email templates, social media graphics, and banner ads.

Our Art Director will be ideas-led, and can apply intelligent, creative thinking to a range of different mediums. The Art Director needs to ensure that our digital creative product remains leading edge and that the quality of our delivery is upheld. He/She reports directly to the Chief Creative Officer and dotted line to local Country Head.

Responsibilities:

• Lead concept and create assets for digital & integrated campaigns, e-commerce platform stores, product graphics, social media posts and banners, static and rich banner ads, email campaigns, and affiliate sites
• Translate brand and product positioning, existing research, and offline/online marketing strategies into effective, high-performance digital designs
• Work with internal and external stakeholders to ensure that designs are aligned with brand identity as well as usability, accessibility, and best practice industry standards
• Work with internal teams to translate and create marketing requirements into compelling, appropriate campaigns and designs
• Manage and produce digital design work, including banner sizing and versioning
• Ensure consistency of brand and creative across digital customer touch points
• Have an outstanding attention to detail and solid graphic design principles
• Continually maintain awareness of customer behavior to maximize effectiveness of creative assets
• Offline design as and when required (product package inserts, wrapping etc)
• Broaden and enhance knowledge by keeping up to date with digital innovations and competitors
• Being a brand ambassador ensuring that all touch points are in line with the brand DNA

Requirements:

• Bachelor’s degree or equivalent in Fine Arts, Visual Arts, Multimedia, or related field
• 3 years experience in an agency or design studio
• Proficiency in Adobe Creative Suite
• Strong portfolio including static, animated, and mobile work samples
• Ability to build rapport and collaborate with others within the company and externally

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