WACAY | Fashion Brand
Key Responsibilities:
- Define and develop WACAY’s overall art direction, visual language, and creative standards across all brand touchpoints, ensuring a strong and consistent brand identity.
- Develop creative concepts and visual directions for seasonal collections, campaigns, launches, social media, e-commerce, retail, events, and other brand communications.
- Lead the creative direction of fashion photoshoots, videos, lookbooks, campaigns, and visual content, translating brand strategies and collection concepts into compelling visual stories and Key Visuals.
- Develop and oversee the creative direction of brand events, collection launches, pop-ups, press events, and offline activations, including space styling, set design, product display, signage, branding, and overall guest experience.
- Create mood boards, creative briefs, visual references, and guidelines, and review creative outputs to ensure quality, consistency, and alignment with WACAY’s brand identity.
- Collaborate with Marketing, Commercial, E-commerce, Retail, and Product teams to align creative direction with brand and business objectives.
- Work closely with photographers, stylists, videographers, designers, KOLs/KOCs, production teams, event organizers, and external partners to execute creative concepts from pre-production to final delivery.
- Manage creative projects, timelines, budgets, resources, and external vendors across multiple projects.
- Stay current with fashion, art, culture, digital, and creative trends to continuously evolve WACAY’s visual direction.
- Lead, inspire, and develop the creative/design team while maintaining high creative and execution standards.
Qualifications:
- Bachelor’s degree in Fashion Design, Fashion Communication, Art Direction, Graphic Design, Visual Communication, Fine Arts, or a related field.
- Minimum 3 years of experience in Art Direction, Creative Direction, Branding, Fashion Communication, or a related field, with 3–5 years in a leadership or management role.
- Strong portfolio demonstrating fashion campaigns, art direction, branding, visual storytelling, creative production, and event concepts.
- Strong understanding of fashion, visual culture, photography, styling, branding, event aesthetics, and spatial presentation.
- Experience in fashion, lifestyle, beauty, luxury, or premium consumer brands is highly preferred.
- Strong creative and conceptual thinking with an excellent eye for composition, typography, color, photography, styling, and visual storytelling.
- Hands-on experience in photoshoot, video, campaign, and brand event production, with a good understanding of pre-production, production, and post-production processes.
- Strong project management, communication, presentation, and collaboration skills.
- Proficient in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
- Good command of English at a working level.
- Passionate about fashion, design, art, culture, events, and visual storytelling.
- High attention to detail, strong ownership, and ability to work in a fast-paced environment.
- Immediate availability or a short notice period will be highly considered.
Workplace: Chidlom, Bangkok
Apply: Drop your CV & Resume to woolstudio.hr@gmail.com
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