Assistant Brand Manager (Thailand/Singapore)

Job Description

INCREDIBLE™ (formerly JuiceInnov8)
INCREDIBLE™ Juice—a Fast Company’s World Changing Idea 2021 finalist—is the world’s first juice that comes without sugar & near zero calories, created by INCREDIBLE™ BIO (formerly known as JuiceInnov8), a food biotech company founded under the mission to build the next generation of food & beverage that is healthier for everyone and greater for this planet with the power of biology.
http://www.drinkincredible.com

Headquartered in Bangkok, Thailand & Singapore, INCREDIBLE™ BIO was born and bred by engineers, scientists, marketers, challengers, and rebels. We believe in the power of nature and science. With the combination of both worlds, it allows us to create products that can impact people’s lives by reinventing what they eat & drink with less harm to their health, and so the planet too.

INCREDIBLE™ BIO is backed by 500Startups, TOP Ventures (an investment arm of regional energy company) and prominent angel investors—from high-caliber food entrepreneurs to a group of former executives of Coca-Cola and PepsiCo.

INCREDIBLE™ is our consumer brand that exists to accelerate the adoption of breakthrough healthier juice beverages for everyone & everywhere—because we realized that we could do it much faster than what MNCs can.

With the world’s first zero sugar juice—from orange, apple to grape and more to come—we are scaling our team to accelerate the launch of Juice 2.0 in Singapore in the upcoming months!

If you read until this paragraph and believe that it resonates with you, you might be the one who can help us grow a small brand into a global brand that people love worldwide.

Who we are looking for.

We are looking for a young generation of brand enthusiast & marketer who wants to make a mark as we are commercializing our product globally to join us as ASSISTANT BRAND MANAGER (Thailand/Singapore).

You will act as a brand owner who drives the growth of our INCREDIBLE™ Juice from a humble deeptech startup into a gigantic mothership—with the ultimate goal to build the products that truly make a global impact on consumers’ health and be the brand that they incredibly love.

You will be working closely with key members of our Brand Commercial & Growth team to craft and drive our global expansion in 2023 to everyone (as many as we can) + everywhere—starting with Singapore (then San Francisco, New York, Austin, London, Copenhagen, Osaka, you name it!) with the out-of-this-world playbook that the typical food industry has never used before.

What you will do.

1. Turn initiatives into actions. Coordinate with multi-function and external parties to ensure the project is delivered in a timely manner.
2. Plan & execute E2E Marketing Campaigns to shift consumers from conventional juice which is unhealthy to try a much healthier choice—for sure that means our INCREDIBLE™ Juice.
3. Be the brand owner. Initiate, Analyze, and make recommendations always to make the brand connect with the young generation globally.

What you need to have.

• Min. Bachelor’s Degree in any field
• Min 2+ years experience in Brand Management, Marketing (a strategic one) or Business Development role
• We also consider a fresh grad if you have outstanding extracurricular activities outside of your study.
• Experience in industry-related consumer products (tech, platform, e-commerce, CPG, FMCG) are strong plus.
• Highly entrepreneurial mindset with well-rounded skills and comfortable (or passionate)to do-everything-on-your-own or work independently, even starting from scratch on your own.
• Excitement and passion in our mission and products.
• Self-initiated, self-motivated, energetic, and never settled.
• Strong passion for winning and going the extra mile to achieve beyond expectations.
• Good team-play spirit with the ability to listen and communicate with others.
• International travel is required (Mainly Singapore in 2023).

Why join us?

• Be a part of the team that put Thailand on a global radar: Fast Company’s World Changing Ideas 2021 (https://www.fastcompany.com/90608053/world-changing-ideas-awards-2021-food-finalists-and-honorable-mentions), Global Top 500 Deeptech Startup (Hello Tomorrow Summit, Paris), Plug and Play – Silicon Valley Batch 4, and FoodTech 500.
• Strong startup culture and young team where speed is key, no hierarchy, no old-school politic in the organization—built for new generations.
• Once-in-a-life to become part of building Global brand that will potential to disrupt conventional juice industry worldwide.

Where we work?

IncreBio Park @ Silom Edge Building (featured a 270˚ view of Lumpini Park + 24/7 hours mall)
A few steps to MRT Silom / BTS Saladaeng.
Learn more about other opening positions on http://careers.incre.bio

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