Assistant Digital Marketing Manager

Job Description

Soho Hospitality’s in-depth knowledge of conceptualizing, designing, developing & asset managing hospitality projects across the board allows us to not only create stunning designs but practical, functional and most importantly financially sound projects with a strong focus on delivering the best possible yields and ROIs for our clients and partners.
Since 2016 Soho Hospitality has been listed as the preferred designer for Accor, Marriott International, IHG, Minor, Dusit, Centara, Taj and other leading hospitality companies.

Objective:
We are seeking a highly motivated and detail-oriented Assistant Digital Marketing Manager to join our dynamic marketing team at an F&B hospitality company with eight distinct brands. Reporting directly to the Marketing Manager, the Assistant Digital Marketing Manager will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, engagement, and revenue growth across various digital platforms.

Data Analytics:

• Utilize analytics tools to track and analyze digital marketing performance metrics.
• Generate insightful reports to measure the effectiveness of marketing campaigns.
• Identify trends and opportunities for optimization based on data analysis.
  

Social Media Paid Ads:

• Plan, execute, and optimize paid advertising campaigns across various social media platforms.
• Develop targeting strategies to reach specific audience segments.
• Monitor campaign performance and adjust strategies as needed to maximize ROl.

Online Reputation Management:

• Monitor online reviews and feedback across review sites and social media channels.
• Implement strategies to enhance the company’s online reputation and manage customer feedback effectively.
• Respond promptly to customer inquiries and concerns in a professional manner.

Website Management:

• Collaborate with the marketing and design teams to maintain and update the company’s websites.
• Ensure website content is up-to-date, relevant, and optimized for SEO.
• Implement best practices for website usability and user experience.

SEO (Search Engine Optimization):

• Conduct keyword research and analysis to optimize website content for search engines.
• Implement on-page and off-page SEO strategies to improve search engine rankings.
• Stay updated on SEO trends and algorithm changes to adapt strategies accordingly.

SEM (Search Engine Marketing) and Google Ads:

• Develop and execute paid search campaians using Google Ads and other SEM platforms.
• Conduct keyword research, create ad copy, and manage budgets to maximize ROI.
• Monitor campaign performance, conduct A/B testing, and optimize campaigns for better results.

Qualification Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing with a focus on data analytics, social media advertising, SEO, SEM, and Google Ads.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Meta, TikTok. In-depth knowledge of social media platforms, paid advertising best practices, and online reputation management.
• Experience with website management and SEO best practices.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams. Highly organized with the ability to manage multiple projects and priorities simultaneously.
• Passion for the hospitality industry and a creative mindset to drive innovative marketing initiatives. Excellent communication in English

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