Associate Brand Manager

November 29, 2022

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Job Overview

  • Date Posted
    November 29, 2022
  • Location
  • Expiration date
    December 29, 2022
  • Experience
    2 Year
  • Gender
  • Job Level

Job Description

IncreBio (formerly JuiceInnov8)
Building the next generation of food & beverage that are healthier for everyone and greater for this planet—with biology

(formerly JuiceInnov8) was founded under the mission to build the next generation of food & beverage that is healthier for everyone and greater for this planet (and perhaps, Mars) with the power of biology. We are a food-biotechnology startup, born and bred by engineers, scientists, marketers, challengers, and rebels who’re crazy enough to believe that we can make things we eat & drink beyond just better. We harness the power of nature with a twist of science to create Incredible™ Juice—a juice without sugar & near zero calories—and are on the verge of expanding our technology platform into bio-synthesis of rare molecules with synthetic biology. With global recognition, Incredible™ Juice was recognized as Fast Company’s World Changing Ideas 2021 finalist and as one of the Global Top 500 Deeptech Startup from Hello Tomorrow Summit.

INCREDIBLE™ Juice—a Fast Company’s World Changing Idea 2021 finalist—is the world’s first juice that comes without sugar & near zero calories, created by IncreBio (formerly known as JuiceInnov8), a food biotech company founded under the mission to build the next generation of food & beverage that is healthier for everyone and greater for this planet (and perhaps, Mars) with the power of biology.

Headquartered in Bangkok, Thailand, IncreBio was born and bred by engineers, scientists, marketers, challengers, and rebels. We believe in the power of nature and science. With the combination of both worlds, it allows us to create products that can impact people’s lives by reinventing what they eat & drink with less harm to their health, and so the planet too.

IncreBio is backed by 500Startups and prominent angel investors—from high-caliber food entrepreneurs to a group of former executives of Coca-Cola and PepsiCo.

INCREDIBLE™ is our consumer brand that exists to accelerate the adoption of breakthrough healthier juice beverages for everyone & everywhere—because we realized that we could do it much faster than what MNCs can.

If you read until this paragraph and believe that it resonates with you, you might be the one who can help us grow a small brand into a global brand that people love worldwide.


We are looking for a highly passionate young generation of brand enthusiast & marketer who wants to make a mark as we are commercializing our product globally to join us as a Associate Brand Manager.

You will act as a brand owner who drive the growth of our INCREDIBLE™ Juice from a humble deeptech startup into a gigantic mothership—with the ultimate goal to build the products that truly makes a global impact on consumers’ health and be the brand that they incredibly love.

You will be working closely with key members of our Brand Commercial & Growth team to craft and drive our global expansion in 2023 to everyone (as many as we can) + everywhere (San Francisco, New York, Austin, London, Copenhagen, Osaka, you name it!) with the out-of-this-world playbook that the typical food industry has never used before.

What you will do.

  1. Turn initiatives into actions. Coordinate with multi-function and external parties to ensure project is delivered in timely manner.
  2. Plan & execute E2E Marketing Campaigns to shift consumer from conventional juice which is unhealthy to try a much healthier choice—for sure that means our INCREDIBLE™ Juice.
  3. Be the brand owner. Initiate, Analyze and make recommendation to always make the brand connect with young generation globally.

What you need to have.

  • Min. Bachelor’s Degree in any field
  • Min 2+ years experience in Brand Management, Marketing (a strategic one) or Business Development role
  • We also consider a fresh grad if you have outstanding extracurricular activities outside of your study.
  • Experience in industry-related consumer products (tech, platform, e-commerce, CPG, FMCG) are strong plus.
  • Highly entrepreneurial mindset with well-rounded skills and comfortable (or passionate)to do-everything-on-your-own or work independently, even starting from scratch on your own.
  • Excitement and passion in our mission and products.
  • Self-initiated, self-motivated, energetic, and never settled.
  • Strong passion for winning and going the extra mile to achieve beyond expectations.
  • Good team-play spirit with the ability to listen and communicate with others.
  • International travel is required.

Why join us?

  • Be a part of the team that put Thailand on a global radar: Fast Company’s World Changing Ideas 2021 (, Global Top 500 Deeptech Startup (Hello Tomorrow Summit, Paris), Plug and Play – Silicon Valley Batch 4, and FoodTech 500.
  • Strong startup culture and young team where speed is key, no hierarchy, no old-school politic in the organization—built for new generations.
  • Once-in-a-life to become part of building Global brand that will potential to disrupt corrupted juice industry worldwide.

Where we work?
IncreBio Park @ Silom Edge Building (featured a 270˚ view of Lumpini Park + 24/7 hours mall)
A few steps to MRT Silom / BTS Saladaeng.

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