Onest (Mimetta) | Homecare Brand
Responsibilies:
- Offline brand ownership and standards
- Define and maintain how our brand identity translates into physical form: materials, finishes, structural language, print standards
- Write and maintain offline brand guidelines β packaging rules, VM standards, signage systems
- Act as the final quality gate on anything the brand produces physically
- Packaging and Print
- Design and finalise primary and secondary packaging: boxes, labels, sleeves, inserts, refill packs
- Build production-ready artwork: dielines, bleed, colour separation, spot colour and finish specs
- Manage files end to end with vendors β brief, dummy, proof, colour check, final approval
- Own print collateral: hangtags, pr cards, thank-you notes, catalogues, gift sets, shopping bags etc.
- Visual merchandising, retail and brand moments
- Translate brand direction into in-store execution: displays, shelf sets, windows, seasonal setups
- Produce VM guidelines and layout sheets that store teams can execute without you present
- Design in-store signage, price tags, testers, wayfinding and POS materials
- Design pop-ups, booths and market setups β layout, signage, giveaways, backdrops with vendor
Qualifications:
- Minimum 3-5 years of professional experience in graphic or brand design
- Demonstrated ability to reason from brand strategy to execution decisions, and to articulate the rationale behind material, format and finish choices.
- Proven ability to operate with limited direction: setting priorities, making design decisions independently, and being accountable for the outcome.
- Sound working knowledge of print production, including colour systems, dieline construction, material and finish selection, and the ability to anticipate and mitigate common production defects.
- Proven experience managing printing vendors and production partners across the full cycle
- Experience producing design guidelines, standards or systems intended for execution by others.
Workplace: Huai Khwang, Bangkok
Apply: people@mimetta.co
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