Content Creator (Chinese Speaking)

SARNN | Fashion Brand

Duties & Responsibilities:

• Cultural Storytelling & Brand Narrative
  • Develop content that goes beyond “selling a product” to “sharing a culture.” Use the brand’s bags as a medium to tell stories about craftsmanship, local way of life, and the nostalgic charm of Thailand.
• End-to-End Production & Chinese Market Execution
  • Concept to Delivery: Lead the entire creative process—from storyboarding and shooting to final editing—ensuring an aesthetic.
  • Cultural Storytelling: Shoot high-quality visuals (TikTok, Reels, Douyin) that blend our fashion pieces with Thai lifestyle backdrops like heritage sites or artisan workshops.
  • Localization: Tailor content and tone for the Chinese and Taiwanese market on platforms like Xiaohongshu (RED), WeChat, and Douyin.
• Real-time Marketing & Platform Optimization
  • Adapt Thai cultural trends and global sustainability movements into “Fast Content” that hooks the audience.
  • Optimize storytelling formats for each specific platform (e.g., aesthetic journaling on Lemon8 vs. fast-paced storytelling on TikTok).
• Sustainability Advocacy
  • Highlight the brand’s commitment to Sustainability. Communicate the eco-friendly journey of our products, from ethically sourced materials to the artisans behind the work.

Qualifications:

• Education: New graduates in Communication Arts, Fashion Design, Marketing, or related fields are welcome.
• Language Proficiency: * Mandarin Chinese (Taiwanese Mandarin) is a must (Native or Professional level).
  • Strong command of English and Thai.
• Passion for Sustainability: Deep interest in eco-friendly living, ethical fashion, and environmental impact.
• Cultural Appreciation: A genuine love for Thai culture, history, and local arts with the ability to translate “Thai-ness” into a global visual language.
• Technical Skills: * Expert in smartphone videography and editing (CapCut, Lightroom, etc.).

Mindset: Proactive, “Growth Mindset,” and thrives in a fast-paced, high-energy environment.

Workplace: Central World – Rama 1, Bangkok
Apply: hr@withitgroup.co.th 

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