Media Planning Manager

Job Description

CJ WORX Co.,Ltd
Thailand’s most awarded digital advertising team with more than 400 awards from local and international. CJ WORX group is the largest independent agency in Thailand with more than 200+ staff.

What you’ll do

As a Media Planning Manager, you will be responsible for understanding clients marketing objective (both awareness and performance campaign) and identify the best mix of media channels to deliver an advertising message to clients’ target audience. You will have your ownership media campaign in several different industries such as Automobile, Banking, FMCG, Entertainment, Real estate, Mass media, etc.

Qualification

• Bachelor or Master Degree (Communication arts, Journalism, Marketing, statistics or related Field)
• At least 3-5 year media planning experience with a focusing on Digital (Including Mobile, SEM, Social media)
• Fluent in speaking, reading and writing in English
• Facebook blueprint certification and Google AdWords certified a plus

Job Description

• Work with client service team to understand the client’s business objectives and advertising strategy
• Research and analyze the target audience’s character, purchasing and media habits
• Assess the competitive analyses, media landscape to Identify and evaluate media opportunities
• Plan and develop digital media strategies, media touch-point planning, media cost and effectiveness analysis
• Present proposals, including cost to clients for approval
• Monitor campaign performance and ensure media buys are properly executed through media plan
• Provided campaign report with results to clients

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