PR & Communications Manager & Assistant

Job Description

Louis Vuitton 
For more than 150 years, men and women at Louis Vuitton have shared the same spirit of excellence and passion, reaffirming their expertise every day, the world over. With us, every career is a journey, filled with excitement and challenge, desire and daring. There is no better way to reveal your potential. Explore, develop, innovate, create… Every journey is unique. Today, Louis Vuitton invites you to discover your own.

JOB DUTIES & RESPONSIBILITIES

• To implement all public relations and marketing activities
  

PUBLIC RELATIONS

• Coordinate with zone office on press and VIP involved in global/ Pan-Asia events
• Liaise closely with local PR agencies
• Build strong media relations locally
• Responsible for Key Opinion Leader management
• Develop and manage product placement and celebrity endorsements
• Oversee press rack management
• Organize efficient distribution of press rack to the media to maximize editorial coverage (when available)
• Maintain and update local publicity calendar on a quarterly or as required basis
• Maintain and mange press and VIP database
• Assist in the distribution of standard press release and creation of specific press releases relating to activities and events
• Compile monthly all clippings and TV representation for dispatch to LVP analyze results and recommend and make recommendations to HK
• Monitor budgets and report as required
• Monitor media interpretation of press materials

ADVERTISING

• Liaise and monitor closely the local ad agency to ensure efficient advertising planning and implementation
• Oversee of all digital advertising
• Work closely with zone office in advertising plan, scheduling, and budget
• Identify potential advertising opportunities

Others

• To identify local marketing opportunities e.g. sponsorship, joint PR/market, etc

Key Requirements & Competencies

• Experience: At least 5 years in luxury fashion or related industry
• Public Relations, communication, and marketing professional
• Great interpersonal and organizational skills,
• Good writing skills including report and content writing
• Outgoing, analytical, confident, and with strong management ability
• Language: Written and spoken in English and Thai

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