Regional Brand Manager – Pepsi Lipton

February 11, 2023

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Job Overview

  • Date Posted
    February 11, 2023
  • Location
  • Expiration date
    March 12, 2023
  • Experience
    1 Year
  • Gender
  • Qualification
    Bachelor Degree
  • Job Level

Job Description

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales.

At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. Bring your unique perspective. Bring curiosity. Bring ingenuity, and drive. We’ll give you a platform to be daring on a global scale.

Main Purpose

Brand Manager’s main role is to co-lead the SEA+KOR Disruptive Challenger strategy, communications and full mix innovations development and execution with supervision from the Marketing Director in collaboration with internal cross-functional teams and extended bottler teams.


  • Support Marketing Director in Driving Disruptive Challenger Strategy into new platforms/channels/cohorts
  • Lead and deliver against Mix Innovation and Communication Strategy for SEA (TH/PH/MY/SG/MO/VN) + KOREA as a Disruptive Challenger Brand
  • Lead the development of 360 Integrated Brand Communication that works across all countries in SEA+KOR with Creative, Digital and Media Agencies 
  • Drive for leading edge digital, activation and media planning to drive cut-through for a niche, small, challenger brand
  • Lead regional LIT Innovation Projects on Retail Core and More opportunities 
  • Lead 6P performance reviews in partnership with Business Development Manager and CMI
  • Driving Business Alignment
  • Leading discussions with the bottler’s marketing team to ensure alignment on brand plans 
  • Drive implementation of the brand plans by working closely with the bottlers and Pepsico system
  • Budget Management for Regional Initiatives sitting in Local P&Ls in partnership with Local Business Development Managers who are the Local Budget Holders 

QualificationsKEY REQUIREMENTSBusiness Skills

  • The candidate should have a real passion for crafting outstanding mixes (innovation and comms) based on key and deep consumer insights with a clear evidence of delivery in current role.
  • Strong experience in Marketing local & regional, particularly previous experience with innovation management and development of new products/packaging
  • Proven track record of delivering consumer-insight based marketing initiatives 
  • Good strategic thinker, with business acumen and ability to partner with senior level executives.
  • Strong influencing and people management skills – ability to engage/motivate colleagues and stakeholders behind a project
  • Proven ability to manage a matrix organization (cross-functional / cross-border) with multiple levels of alignment.
  • Experience of working in an international environment and with different agencies 

Personal Skills

  • Highly agile and resilient with a strong disruptive and entrepreneurial mindset given limited A&M
  • Ability to overcome challenges to deliver on time with limited resources independently 
  • Driven to lead winning teams by influencing

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