Senior Branding Specialist

Design Director
Bangkok
February 19, 2023
FullTime-Hybrid

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Job Overview

  • Date Posted
    February 19, 2023
  • Location
    Bangkok
  • Expiration date
    March 16, 2023

Job Description

SHEIN
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries.

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries.

Founded in 2012, SHEIN has nearly 10,000 employees operating from offices around the world. In SHEIN, we work with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.

To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.

Job Responsibilities

  1. Enhance and drive brand image, and positioning to market.
  2. Grow brand equity and drive sales growth for both online and offline channels.
  3. Run integrated online and offline marketing plans to enhance brand awareness.
  4. Plan and develop brand campaigns (Fashion Week, New Product Press Conference)
  5. Build strong relationships with talents, PR agencies, or marketing agencies.
  6. Work closely with influencers to establish and maintain a long-term cooperative relationship.

Job Requirements

  1. Bachelor’s Degree required min. 3+ years of marketing or branding experience, preferably in the e-commerce, Fashion & Beauty industry
  2. Has prior experience in running successful large-scale marketing campaigns from developing the vision, and managing the communication platform to ensuring on-time production and budget
  3. Has a background in strategic planning and experience in measuring relevant KPIs
  4. Familiar with South East Asia market
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