Senior Copywriter

Job Description

MRM
MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. The agency was named a “Best Workplaces for Innovators” by Fast Company, B2B Agency of the Year from the Association of National Advertisers (ANA), a four-years-and-counting run as Gartner “Leader” in Global Marketing Agencies Magic Quadrant from 2017-2020, Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award, and, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit http://www.mrm.com.

The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers through writing that they immediately understand. The copywriter will be the trusted consultant on matters of language and must be able to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate. The copywriter demonstrates a wide breadth of abilities from long form to headlines to calls-to-action to brand manifestos, has excellent grammar and spelling skills, and is able to respond positively to feedback from the client and re-draft copy to meet their comments, while retaining the impact of the copy.

Responsibilities:

• Attends briefing sessions and discusses brand, selling strategy and purpose of the brief with the appropriate members of the brand/project management teams
• Helps present layouts and storyboards to Creative Director for approval
• May, on occasion, present layouts and storyboards to client for approval
• Stays abreast of trends, talent, competitive advertising and target mindset
• Contributes to new business pitches
• Where necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the brief
• Works with an Art Director, Creative Director or alone, if necessary, to create appropriate concepts
• Can tell compelling stories
• On approval of concept by account team and client, prepares full copy documents
• Provides writing support and expertise on a wide variety of media
• Expresses thorough understanding of client’s business as well as their competitor’s
• Manages own time and output in line with deadline and budgetary requirements of the job
• Brainstorms and develops creative concepts that are on strategy
• Presents work internally to creative and account teams
• Shadows senior-level creatives as they present work to clients

Qualifications:

• 5+ years of experience within advertising agency, especially in FMCG product or a comparable industry
• Portfolio is required to demonstrate creative skills
• Demonstrated judgment and imagination for the creation of an advertisements
• Motivated, self-starter with an action orientated and can-do attitude
• Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output
• Fluent in English & Thai writing/speaking

Office 98 Sathorn Square Office Tower25th-26th Floor, North Sathorn RoadSilom, Bangrak, Bangkok, 10500 Thailand+6623436000+52585900

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