babycakes | Dessert Shop
Responsibilities:
- Creative Guidance & Execution (40%):
- Act as the senior-level resource, providing guidance, mentorship, and high-level critique to the existing graphic design team to ensure all outputs meet brand and performance standards.
- Set and enforce the standard for design quality and contribute hands-on design work for complex, high-priority projects.
- Digital Engagement Focus (40%):
- Lead the hands-on design and production of a wide range of marketing and communication graphics for all digital platforms.
- This includes highly engaging social media posts (static/animated), attention-grabbing aggregator banners, display ads, dynamic, and external presentation decks.
- Ensure all digital outputs are optimized for platform-specific requirements and designed to maximize online engagement, specifically increasing Likes, Saves, Views, and Shares.
- Stay current with visual trends, social media best practices, and emerging technologies to keep digital content fresh and impactful.
- Operational & Material Design (20%):
- Own the design and practical implementation of all physical store materials (e.g., new paper bags, product boxes, promotional signage, merchandising collateral).
- Able to apply knowledge of printing processes, material types, and cost constraints to ensure designs are not only aesthetically pleasing but also manufacturable, durable, and feasible for store operations.
- Ensure designs align with the practical know-how of how to operate and stock materials within the store environment.
Required Qualifications:
- Experience: A progressive experience in Graphic Design, with at least 1-2+ years acting in a senior or lead capacity.
- Production Know-How: Demonstrated, in-depth knowledge of production materials (paper stocks, pantone, packaging type, printing techniques, die-cuts, and finishes) and the ability to design within budget and operational constraints.
- Digital Master: Proven success in leading and executing high-impact digital campaigns and content that demonstrably drives online engagement metrics.
- Skills: Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and experience with motion graphics is a strong plus).
- Leadership/Guidance: Demonstrated ability to provide effective creative guidance and direction to other designers without direct managerial authority.
Location: BangNa, Bangkok
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