Senior Manager, Digital Marketing

Job Description

RS GROUP 
We runs entertainment & commerce businesses, using Entertainmerce model to enrich customers’ life

Reporting to CEO-RS Connect, you will be responsible for 

• Lead the design and implementation of digital marketing strategies across websites, mobile application and social media platforms 
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, and internal applications 
• Lead new mobile application and keep it updated to be a successful tool in growing sales
• Provide thought leadership on opportunities to leverage new technologies and marketing methodologies
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Transform marketing analytics and customer insights into innovative digital solutions
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
• Build strong relationships with both internal and external parties to achieve project goals
• Identify critical conversion points and drop-off points and optimize user funnels
• Quality control, ensuring that everyday execution of the brand is met with quality
• Attend overseas operations team meeting and product launch events

The ideal candidate should possess the following background 

• Strong understanding of and experience in digital marketing including mobile application
• Solid experience utilizing Google Analytics, Adobe Analytics and other online tools for monitoring digital asset performance
• In-depth understanding of online marketing, e-commerce platforms and especially mobile application
• In-depth knowledge of data segmentation and mining
• Strong understanding of website analytics, search engine optimization, and current best practices in UX design preferred
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns preferred
• Ability to operate at pace and thrive in an environment of change and ambiguity
• Strong leadership capabilities, able to manage and catalyze the growth of digital talents
• Detail-oriented, while keeping an eye on the bigger picture
• Solid interpersonal skills, with the ability to effectively organize and communicate across functional and technical lines
• Fluency in English and Thai

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