Garmenti | Accessories Brand
Role Overview:
Garmenti is looking for a creative, proactive, and trend-driven Social Media & Content Creator to grow our brand through engaging, high-performing content across digital platforms.
You will be responsible for managing the entire content process, from developing ideas and planning content to shooting, editing, publishing, and analyzing performance. Your work will help strengthen Garmenti’s brand identity, build an engaged community, and support business growth.
Key Responsibilities:
- Content Strategy & Planning
- Develop content strategies aligned with Garmenti’s brand identity, marketing objectives, product launches, and seasonal campaigns.
- Plan and manage weekly and monthly content calendars across Instagram, TikTok, LINE OA, and other digital platforms.
- Conduct trends, competitors, and market research to identify new content opportunities and creative directions.
- Stay up to date with social media trends, platform updates, and audience behavior.
- Content Creation & Production
- Create engaging short-form content, including Reels, TikTok videos, Stories, lifestyle content, product showcases, behind-the-scenes content, and everyday brand moments.
- Develop content independently from concept and scripting to shooting, editing, and publishing.
- Plan and coordinate content shoots, including styling, props, locations, setups, and storytelling.
- Organize and maintain content assets, including photographs, videos, and raw footage.
- On-Camera Presence & Storytelling
- Confidently appear on camera and create natural, engaging, and personality-driven content.
- Develop relatable storytelling that reflects Garmenti’s brand voice and connects with its audience.
- Adapt trending formats in a way that feels relevant and authentic to the brand.
- Copywriting & Brand Communication
- Write engaging captions, hooks, scripts, and LINE OA broadcast messages.
- Ensure all content maintains a consistent tone of voice, visual identity, and brand message.
- Create content that supports both brand-building and commercial objectives.
- Platform Management & Performance
- Publish and manage content consistently across all social media platforms.
- Engage with followers through comments, direct messages, and community interactions.
- Monitor performance through platform analytics and track reach, engagement, audience growth, and conversion signals.
- Apply insights and learnings to continuously improve future content.
Qualifications:
- Strong understanding of Instagram, TikTok, LINE OA, and short-form content trends.
- Creative with a strong sense of fashion, lifestyle, visual aesthetics, and storytelling.
- Confident in mobile photography, videography, and content editing.
- Proficient in CapCut and Canva; knowledge of other editing software is a plus.
- Able to write engaging captions, hooks, and scripts that reflect the brand’s tone of voice.
- Familiar with content scheduling, social media analytics, platform algorithms, hashtags, and digital best practices.
- Organized, proactive, detail-oriented, and able to manage multiple projects and deadlines.
- Strong communication and collaboration skills with a high sense of ownership.
- Comfortable working in a fast-paced and collaborative environment.
- Good command of spoken and written English; fluency is a plus.
Experience:
- 1–3 years of experience in social media, content creation, or digital marketing.
- Experience with fashion, accessories, beauty, or lifestyle brands is highly preferred.
- Proven ability to plan and produce short-form content from concept to publishing.
- Experience growing social media accounts organically is a plus.
- Experience with influencer collaborations, UGC campaigns, or live selling is an advantage.
- A strong portfolio showcasing creative work and short-form video content is required.
Who We’re Looking For:
We are looking for someone who is passionate about building brands, enjoys creating content that connects with people, and is not afraid to take initiative. At Garmenti, every team member contributes beyond their job title by bringing fresh ideas, creativity, and a strong sense of ownership to their work.
Portfolio Required:
Please include a portfolio or links to social media accounts that showcase your content creation, video editing, and storytelling skills. Applications without a portfolio may not be considered.
Workplace: Sukhumvit, Bangkok
Apply: careers@garmentiandco.com
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