Specialist of Social Media

Job Description

Ford Motor Company
Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. 
Privacy Policy: https://www.ford.com/help/privacy/

Qualifications

• Bachelor’s degree in Communication, Marketing, Social Media, or a related field
• At least 5 years of experience in digital marketing and social media
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.).
• Knowledge of project management and social content creation
• Familiar with web page design and publishing
• Understand social media metrics and being able to interpret the results and take action to increase the effectiveness of social media campaigns
• Flexibility on working hours and time zone differences across regions
• Strong written and verbal communication skills in both Thai and English

Responsibilities
Support IMG Social Media strategy, programs, and cross-functional integration 

• Work with local social teams on implementing and managing Ford’s regional strategies to drive measurable results. 
• Support implementation of Ford IMG’s integrated social media strategy with Marketing and cross functions. 
• Support execution of regional social media programs, pilots, and content strategies. 
• Coordinate with Marketing, Communications, and Customer Service teams to facilitate objective setting. 

Coordinate IMG Central Social Media program planning, execution, and enhancement 

• Support Ford and agency teams in developing social media campaigns, and creating consistent, meaningful content that resonates with target audiences. 
• Collaborate with marketing and communication teams to create and maintain a central social media calendar. 
• Monitor the company’s social media accounts and offer constructive feedback to improve Ford’s social presence and maintain a unified brand voice across different social media channels. 
• Research new social media platforms that may be appropriate for business 

Assist Regional Social Media Governance and Reporting 

• Perform regular social media audits to ensure company policies and processes are being followed. 
• Work with agency partners on monthly social media brand health reports and then act on the information 
• Assist local markets with bad reviews, and negative comments

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