Strategic Planning Manager

Job Description

Cheil (Thailand) Ltd.
Cheil build strong connections between advertising, retail, digital, fairs, and events, offline and online touchpoints.

CORE FUNCTIONAL SKILLS

Job Descriptions:

• Responsible for holistic digital marketing strategy that accelerate business & brand performance with full marketing funnel implementation along consumer journey from awareness to conversion
• Develop initial communication strategy to reconcile the differences between consumers’ current perceptions of the brand and the way the client wishes the brand to be perceived
• Responsible for data driven consumer insights and the measurement of the digital and social media footprint for client brands at the global, regional and local levels
• Review and manipulate large data sets and distil into both tactical and strategic insights in a quantitative-and qualitative–oriented way
• Analyze digital and social trends and innovation, combined with a robust understanding of consumers, social networks and brands globally
• Support the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively

Required Skills/Abilities:

• Bachelor’s degree in Marketing Communications Strategy, Marketing Communications or relevant field.
• 2-7 years’ experience in strategic plan for advertising agency in hybrid campaign
• Strong knowledge in marketing concept, branding, integrated marketing communication and data analysis
• Has knowledge about digital media platform
• Good analytical skill and critical thinking
• Good command in English communication

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