Trade Marketing Specialist

Job Description

Brown-Forman
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Ready-to-Drinks, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram and Twitter.

Meaningful Work From Day One Reporting into the Marketing Manager the Trade Marketing Specialist plays a crucial role between Marketing & Sales – leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for Trade Marketing activity across all channels from Off Premise, On Premise and E-Commerce. You will work closely with Marketing teams, Sales teams as well as distributor partners and agencies to ensure excellence in execution (timeliness, quality of implementation & performance).

What You Can ExpectMarketing & Sales Integration

• Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans
• Identify key customer & channel opportunities to build brand awareness, trial & penetration – through brand advocacy, customer promotions, off location visibility, GWP/ VAPs etc
• Understand channel and retail segmentation in order to define the performance drivers.
• Translate brand health & market scan data for better design trade marketing programs driving better performance.
• Develop customer promotions & evaluate post campaign performance
• Manage & coordinate merchandising material and provision for sales/planning team implementation
• Assist in Customer review & new listing presentations including planogram & visibility business cases
• Build strong working relationships with the National Sales Manager, Channel Manages, Supply Chain, distribution partners and promotional agencies in a timely manner.
• Gather on ground competitive intelligence & oversee tracking of physical availability measures

Project & Financial Management

• Responsible for Trade Marketing budget across all brand portfolios and channels
• Manage key agency partners deliverables within specific budget
• Manage POS development, logistics & ensure implementation standards at store level
• Prepare the trade program brief to collaborate with commercial team for implementation effectively
• Prepare the trade marketing reports for tracking measurement
• Coordination of any frequent/ad-hoc requests

What You Bring To The Table

• Bachelor’s Degree in Business Administration or Marketing related field
• Marketing or related tertiary qualification
• Minimum 3-5 years of marketing experience
• Strong communication skill
• Fluent Thai and English, both speaking and writing
• Preferred Requirements : Experience in a spirits, beverage or FMCG industry experience

LI-CH1Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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