Proove | Plant based Protein Cereal
We’re looking for a Senior Content Creator who’s not just strategic, but also creative and hands-on – someone who understands how to turn brand messages into engaging, emotional, and impactful video content that people want to follow, share, and come back to. You’ll take the lead in planning, initiating, and executing video-first content campaigns, working closely with our in-house Content Creator while also managing internal and external teams to bring big ideas to life.
Responsibilities:
- Own and lead the video content strategy across platforms, with a focus on Tik Tok, Reels, and etc.
- Translate key brand messages into clear, creative, and emotionally resonant content that connects with the audience
- Initiate, plan, and execute video content campaigns 
that support brand and business goals
- Think creatively and act decisively — able to independently ideate, shoot, and edit content when needed
- Manage and collaborate with both internal team members (e.g. Content Creator) and external partners 
(e.g. freelancers, production crews)
- Write compelling briefs that align creative direction with campaign objectives
- Keep the content calendar organized, consistent, and aligned with overall marketing plans
- Analyze content performance and optimize based on insights, audience feedback, and trends
- Stay ahead of social, cultural, and platform trends to keep our brand voice fresh and relevant
Requirements:
- Proven experience in content strategy and video-first content marketing, especially on short-form platforms 
like Tik Tok and Reels
- Strong ability to translate key messages into compelling, emotionally resonant video content
- Skilled in storytelling and creative direction, with an eye for what captures attention and drives engagement
- Confident in hands-on content creation – including concepting, filming, and editing when needed
- Experience managing and collaborating with both internal teams and external partners (e.g., freelancers, 
production vendors)
- Solid understanding of social media trends, 
platform algorithms, and audience behaviors
- Comfortable working in a fast-paced, creative environment with shifting priorities Strong communication 
and project management skills
- (Bonus) Experience in directing shoots or being on-camera is a plus
Location: Bangkok
Apply: recruitment link or or people-ecom@prooveclub.com
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