Sarida Thanakarnjanasuth

Freelance, Bangkok, Thailand ● Developed brand concept, creative vision, and implementation of product design and social media planning, in particular visual branding elements, e.g. photos, videos, for more than 10 brands. ● Planned and directed fashion shoots for more than 10 brands, crafting art direction, mood & tone setting, visual storytelling, photoshoot direction and managing financial budgets. ● Worked closely with and maintained a network of photographers, stylists, makeup artists, models, and production teams, from pre-production to post-production processes.

Freelance, Bangkok, Thailand ● Created designs, from technical drawings and sketches to sample photos and products, for 3 clients based on their brand identity and functional requirements. ● Secured a purchase order of 60,000+ units of Central Investigation Bureau uniforms, leading the uniform design personally - ultimately generating 18 million THB worth of revenue. ● Coordinated with the Production team to convert 6+ designs to the production process. ● Led design & sales discussions with senior clients, including CIB, Nanodry, and Seavalue.

Freelance, Oxford, United Kingdom ● Designed the 2020-21 season home kit worn by 31 players across 50+ matches, generating 500,000 GBP in merchandising revenue (more than 10,000 units produced and sold). ● Planned and designed OUFC’s Vol. 70 magazine, distributed to club management, staff, and sold online as well as in official stores.

Freelance, Bangkok, Thailand ● Conceptualized branding for 30+ brands, designing logos, brand colours, typography, and packaging (4 brands), ready for production. ● Created social media visuals to accompany written content for 10+ brands on Instagram and Facebook based on branding identity and objectives.

Freelance, Bangkok, Thailand 2021-present ● Developed detailed plans, specifications, design concepts, and conducted material sourcing for multiple buildings, from food kiosks and gated communities to company offices in central Bangkok. ● Led the design and oversaw construction of Chulalongkorn University Stadium’s bicycle shop. ● Interacted directly with customers to understand creative and functional needs for building design. ● Worked alongside seasoned architects and engineers in site evaluation and construction.

Owned brands, Bangkok, Thailand ● Launched sales of 3 own brands, including Branding Design, Product Design, and implementing branding assets across social media platforms via marketing strategies. ● Honed production methodology using trial-and-error of 3D printing method and material sourcing to create 3D-printed jewelry (Donjjens). ● Initiated 2 clothing brands, El Patron Bangkok and Lovendlessly Haus, from branding design to setting up online sales channels, payment portal, and back-office purchasing and delivery of goods to customers.