Jinatus

- Led the Editorial Layout and Visual Composition for ELLEMEN MAGAZINE, overseeing content presentation for each published issue. - Designed and produced dedicated digital media assets for the magazine's online platforms and channels. - Developed integrated media collateral, covering promotional materials, offline print pieces, and various related design projects. - Proficiently utilized core graphic and video software, including InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro. - Provided operational support by assisting internal teams with graphic design needs and special assigned projects.

- Defined the strategic direction and brand vision, managing the entire operation from conception to market (End-to-End Management). - Developed core brand and collection concepts and planned comprehensive marketing strategies for all new product launches. - Created original pattern and artwork designs, managed apparel layout composition, and developed all necessary digital graphic assets. - Managed Pre-press Quality Control (QC), verified artwork integrity, and controlled the overall production workflow. - Executed and personally supervised the screen-printing process to ensure maximum product quality and consistency. - Managed the supply chain, liaising and coordinating with external manufacturers and production facilities. - Conducted rigorous Quality Control (QC) inspections and screened products at every stage prior to public sale. - Planned and managed all sales channels (Sales Channel Management), including product listing and multichannel marketing strategies. - Oversaw the creation and distribution of digital content (photos/videos) across all key digital platforms, including leveraging TikTok for audience expansion.

- Played a key role in defining the brand's strategic direction and vision to drive market identity and growth. - Created and designed original patterns and artwork for both proprietary brand collections and client-specific projects. - Managed Pre-press Quality Control (QC), verifying artwork integrity before submission to screen-printing vendors for block fabrication. - Developed and managed all graphic assets for the brand's digital marketing and promotional media. - Managed and coordinated directly with manufacturers and production factories to control the product manufacturing process. - Conducted rigorous Quality Control (QC) inspections and screened products prior to handover to the sales team for market entry. - Oversaw the preparation of custom-ordered products and generated product mockup photography for presentations.

- Led design and co-defined Collection Concepts for subsidiary brands such as Paul Frank and Emerica, utilizing in-depth trend analysis to establish the product development direction. - Managed design and product requirements, coordinating closely with Merchandising, Sales, and Marketing teams to ensure collections aligned with strategic business objectives. - Owned the creation of all apparel products, including preparing detailed Technical Specifications (Tech Packs) to convey design intent and ensure accuracy prior to mass production. - Supported the development of Brand Identity and the Product Roadmap for the growth and positioning of subsidiary brands within the NYLA Group.

- Conceptualized and developed original artwork for graphic application on apparel products. - Designed and managed the layout and composition of garment graphics, personally overseeing the final placement process. - Developed promotional and marketing collateral (artwork) to support social media posts and internal marketing campaigns. - Designed the structure of the brand's website to optimize user experience (UX). - Managed and coordinated directly with manufacturers and production factories to control the production lifecycle. - Conducted thorough Quality Control (QC) inspections and product screening before release to the sales channel for market launch.