jmraencarnacion
About Candidate
Experienced social media manager with 7+ years of experience working with digital marketing agencies and tech companies. With a blend of creativity and data-driven insights, I strive to develop comprehensive social media strategies that deliver measurable impact and achieve business goals. Throughout my career, I’ve had the privilege of working with renowned brands like Skyscanner, Del Monte, and San Miguel Brewery, which further honed my skills in social media strategy, content management, community building, influencer collaboration, and analytics. Recently relocated to Thailand from the Philippines, I bring fresh expertise and a drive to explore new horizons.
Location
Education
Work & Experience
- Career break for parenting, relocation, and household responsibilities. - Maintained high engagement and developed skills in time management, problem-solving, and multitasking. - Stayed updated with industry trends and enhanced professional development.
Provided strategic social media consulting services to clients across various industries. Developed customized social media strategies tailored to client's goals and target audiences. Created and curated engaging content, managed and monitored social media accounts, and analyzed performance metrics. Brands Handled: Viyahe, Medifi, Hey Tiger, Speed Eyewear, TicketBase
Managed and grew a 12k parent community in Singapore, providing a safe space for mutual support and parenting discussions. Collaborated with cross-functional teams to develop regional community strategies, boosting user participation, satisfaction, and retention through valuable content, resources, and community events. Managed end-to-end influencer campaigns, overseeing selection, collaborating with stakeholders for alignment, and providing post-campaign analysis. Increased the accrual revenue by 30% by establishing a standard campaign management system Point of contact for all app-related community concerns, collaborated closely with the Product and Engineering teams to develop effective solutions to general user pain points. Brands Handled: LEGO, HK TOURISM BOARD, Dyson, LION Kirei Kirei, Little Etoile, Invisalign, PediaSure, Prudential Life (Eastspring), Health Promotions Board - Singapore, Gerber, Upspring, etc.
Developed and executed comprehensive social media strategies that increased brand visibility and engagement. Managed and optimized social media accounts across multiple platforms to ensure effective brand presence and engagement. Led cross-functional teams in planning and executing integrated marketing campaigns, collaborating with internal stakeholders and external partners to align social media efforts with business objectives. Analyzed metrics to evaluate campaign effectiveness, and provided actionable insights. Conducted social listening and competitive analysis to identify trends and opportunities. Collaborated with the web development team for regular brand website content updates. Increased monthly website traffic from social media by an average of 12-15% through drive-to-site content and active community engagement. Brands Handled: Del Monte Philippines (Del Monte Kitchenomics, Del Monte Sauces, Del Monte Fruits, Fit n’ right, Contadina), Jobstreet
Developed social media strategies and campaigns tailored for the Philippine market, which resulted in an s 8% increase in flight bookings for the country from September to November 2018 compared to previous months. Generated monthly social media content for active channels (Instagram and Facebook) based on up-to-date airline data from the app, ensuring relevant and engaging content for the target audience. Successfully executed a user-generated content (UGC) campaign to boost website traffic, resulting in an 8-13% monthly app download increase in the Philippines from June 2018 to October 2019. Proactively responded to passenger inquiries and promptly reported app or website concerns to the tech team, ensuring seamless customer experience and issue resolution. Analyzed social media metrics to enhance brand presence and engagement.
Mentored and coached a team of social media specialists, fostering their professional growth and enhancing the quality of their work. Developed effective social media strategies tailored to meet the needs of clients from various industries. Engaged in online advocacy, content creation, management, and community engagement. Monitored industry benchmarks and trends in social media programs to stay updated and informed. Brands Handled: San Miguel Brewery, Globe Business, Globe Enterprise, Kalbe International
Managed social media pages for FMCG brands, ensuring effective brand representation. Actively participated in online advocacy, curated compelling content, and effectively managed communities to cultivate meaningful interactions. Actively maintained a presence on social networking sites, relevant blogs, and attended client events to connect with the community, participating online during live events Brands Handled: San Miguel Brewery, Globe Enterprise
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