Kaung Thant Khine

Professional Certified Digital Media Marketer | +7 years Proven Track Record in Marketing & Branding Management
October 26, 1997

About Candidate

Started as a content writer, and still doing with full of determination as a professional digital marketers across APAC, MENA, and EU markets. Throughout over 7 years, I have led and managed big brand digital channels like Alibaba, Gentle Monster, CGTN, Red Bull, and Lululemon. Furthermore, I am not only a certified digital marketer from Apple Search Ads, and Google, but also a master degree holder specializing in Business Administration. At the present time, I help Wag! which is known as offering professional pet service from US and UK region, to develop and enter the Thailand market. Personality is that I am a data driven, well oriented, and quick learner, and I can contribute to the successful outcomes for your company with my shining experiences, skills, and backgrounds.

Location

Education

M
Master of Business Administration 2022 - 2024
Singapore Business School
B
Bachelor of Integrated Marketing & Communication 2024 - present
European International University
B
Bachelor of English Specialization 2018 - 2022
University of Dagon (Myanmar)
P
Professional Executive Diploma in Business Administration 2022 - 2023
Lincoln University College
P
Professional Executive Diploma in Digital Marketing Management 2020 - 2021
Lincoln University College

Work & Experience

H
Head of Digital Media January, 2024 - September, 2024
HOG Group

• Led the development and execution of digital media strategies to increase brand awareness and engagement across multiple product lines and platforms. • Managed and motivated a team of 4, ensuring peak productivity and efficient workflow management across social media, content creation, and stakeholder communication. • Created and managed multi-channel content strategies, including social media, video content, and web campaigns to boost brand visibility. • Directed digital advertising campaigns, improving ROAS and achieving a 105% increase in social media engagement rates within two months. • Built and maintained strong relationships with multinational stakeholders, securing partnerships across SouthEast Asia. • Monitored and optimized media budget allocation, ensuring efficient use of resources. • Engaged with the Esports community to foster partnerships and enhance the brand's presence globally.

S
Social Media & Brand Marketing Manager March, 2023 - December, 2023
Daraz Myanmar (Acquired by Alibaba Group)

• Developed and implemented a comprehensive social media strategy aligned with overall marketing objectives to enhance brand reputation and audience engagement. • Managed influencer collaborations and launched campaigns that resulted in a 50.9% increase in website traffic and boosted sales. • Led community management efforts, responding to customer inquiries and managing brand reputation across various social media channels. • Analysed social media performance metrics using tools like GA4, adjusting strategies to optimize reach and engagement. • Executed social media advertising campaigns, utilizing data-driven approaches to refine audience segmentation and improve ROI. • Collaborated with regional teams to build integrated marketing plans, ensuring consistency and brand alignment across the APAC market.

M
Marketing Manager January, 2020 - February, 2023
Monnect Group (Acquired by CGTN)

• Oversaw marketing activities across digital media, radio, and TV, developing campaigns to drive brand awareness, customer acquisition, and revenue growth. • Secured strategic partnerships with international media companies (CRI, CGTN) to expand brand reach and increase international exposure by 50%. • Implemented data-driven marketing strategies, leveraging consumer insights to optimize campaigns, leading to a 205% increase in qualified lead generation. • Managed a marketing budget to maximize ROI, reducing costs by 20% while maintaining campaign performance. • Led the successful launch of a new product line, achieving 200% awareness within the target market in six months. • Monitored and reported on campaign performance using GA4, making recommendations for continuous improvement.

D
Digital Marketing Executive December, 2017 - December, 2019
FXTM (Forex Time Global)

• Created and executed digital marketing campaigns targeting the Myanmar market, increasing brand awareness by 115%. • Managed website optimization projects, resulting in improved SEO rankings, increased organic traffic, and higher conversion rates. • Developed and managed social media presence on platforms like Facebook, Twitter, and LinkedIn, contributing to brand growth and community engagement. • Generated 50% more leads through targeted marketing efforts, contributing to overall client acquisition and retention. • Established strategic partnerships with local organizations, expanding FXTM’s market reach.

B
Business Consultant May, 2017 - November, 2017
NFX Myanmar (Nature Forex)

• Conducted in-depth market research and analysis, identifying key business opportunities for growth and expansion. • Collaborated with clients to design customized business solutions, leading to a 40% increase in revenue. • Built and maintained client relationships, ensuring long-term engagement and business development. • Provided advisory services on regulatory compliance and risk management, supporting clients in financial reporting and strategic decision-making.

Portfolio

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