Tharntip Sripattangkura
About Candidate
Visionary Creative & Design Lead with over 17 years of hands-on design and portfolio leadership experience across fashion retail, luxury jewellery, and leather goods. A proven track record of driving brand growth through high-profile Global IP collaborations and managing multi-brand portfolios with complete creative autonomy. Expert in establishing operational excellence, owning department SOPs, and optimization workflows to seamlessly bridge the gap between initial design origination and global production. Adept at mentoring cross-functional design teams to deliver commercial innovation while consistently achieving market-leading sell-through rate
Location
Education
Work & Experience
-Strategic Brand Vision: Orchestrate the artistic direction and luxury positioning for new jewellery collections, defining the visual identity from concept to launch. -Design Authorship: Originate all collection concepts and signature design details independently, maintaining direct creative ownership from brief to final sample. -Technical Leadership & Execution: Personally architect core collections and complex 3D master models while directing technical teams to scale designs, maintaining absolute aesthetic control from initial sketch to final production. -Hands-On Development: Personally execute end-to-end prototyping and technical tech packs for high-complexity pieces, directly collaborating with factories to establish the quality and design benchmarks for the broader team. -Creative Assets: Lead art direction and styling for major campaigns, managing teams of photographers, models, and artists to elevate brand imagery. -Market Presence: Manage visual merchandising for high-traffic pop-up stores and events, ensuring physical brand touchpoints align with global strategy.
-End-to-End Account Ownership (Jaspal & Misty Mynx): Led the full creative direction, design, and technical development for handbags, SLGs, and fashion accessories; exercised complete autonomy and final decision-making authority over collection aesthetics and product execution. -Commercial Impact: Consistently delivered the highest sell-through performance across leather goods and jewellery categories through data-driven design. -Global Collaborations: Spearheaded the full design lifecycle for world-class IP partnerships including Karl Lagerfeld, Diane Von Furstenberg, Disney, Netflix, and Coca-Cola. -Team Development: Supervised and mentored Assistant Designers, streamlining departmental workflows and fostering creative talent. -Retail Synergy: Partnered with Marketing and Merchandising teams on seasonal planning and trained retail staff on visual merchandising to maximize in-stor
-Brand DNA Architect: Defined the foundational design language and signature branding logos, establishing a cohesive identity for a growing lifestyle brand. -Executive Strategy: Developed product strategies targeting key demographics to maximise growth, reporting directly to the Founder. -Technical Mentorship: Mentored the design team in technical execution, including tech packs, construction details, and approval processes.
-Collection Development: Designed and developed market-focused seasonal collections for Men’s and Women’s accessories in alignment with global brand strategy. -Global Sourcing & Supply Chain: Conducted international trend research and material sourcing at overseas trade fairs to identify and negotiate with new suppliers. -Production Oversight: Coordinated directly with international vendors to manage production cycles and ensure quality standards. -Retail Strategy: Collaborated with Visual Merchandisers to curate product selections that supported localized sales and growth strategies.
Portfolio
