Nutcha.P
About Candidate
Nutcha studied textiles & product design at the Manchester School of Art, where she received her MA/MSc in 2022. She began her career leading brand curation for an independent fashion digital platform in London. Since 2017, she has worn numerous shoes in the fashion and creative industry, including designer, product developer and operator.
Thus far, she seeks opportunities to leverage her self-improvement skills. And remain eager to drive innovation and sustainability in the Thai creative community.
Location
Education
• Achieved: Distinction • A in Knitwear Synthesis project • A in Design Thinking unit • Member: RISE Program, Manchester Fashion Movement
Work & Experience
• Led new brand curating and maintained records for 100+ existing brands in YUGEN's Pipedrive CRM. • Directed strategic pitching meetings with the designer. Drove to successfully launch 19 new brands in 3 weeks, expanding YUGEN's portfolio by 20%. • Assumed leadership of end-to-end processes related to the brand launch on weareyugen.com, encompassing a social media launch campaign (Instagram), online visual merchandising, and e-commerce sales. • Cultivated meaningful relationships with over 50 noteworthy brands across 26 countries in Europe, the United States, and Asia, including Nadia Ridiandries, Madfrenzy and Balmung Tokyo.
• Spearhead product design development of music merchandise, strategic planning and achieving a 12% reduction in production budget with sourcing strategy. • Conducted comprehensive trend research, defining target demographics, and aligning with the brand's aesthetics for creating music merchandise collections.
• Led and trained a team of 2-3 junior designers, crafting designs aligned with the company's conceptual vision and business strategy for 42+ seasonal collections annually. • Collaborated with the design director to develop prints for the womenswear collection. Conducting initial market research, creating mood boards, overseeing production, and delivering final products. • Assisted in supplier sourcing. Conducted meetings and vendor negotiations, resulting in exceptional design outcomes within the designated production cost and timelines.
• Organised a team of 10-15, overseeing all perspective of design production and installation processes. • Acted as a liaison between the interior designer, florist, and external suppliers, analysing and managing projects within design intent, budget, and proposed timelines. • Implemented efficient time and team management strategies, achieving an average 10% reduction in overtime costs. • Demonstrated agility in responding to dynamic situations, maintaining continuous coordination with stakeholders, and ensuring the successful execution of projects.
