payuda santaarthanpreecha
About Candidate
Performance Marketing / Ads Optimizer with experience managing digital advertising campaigns across Meta, Google, TikTok, and Shopee CPAS. Skilled in campaign setup, performance analysis, and data-driven optimization of creatives, targeting, and budget allocation. Experienced in improving campaign performance through testing, analysis, and continuous optimization.
Location
Education
Work & Experience
Lead and manage paid media campaigns across Meta, Google, and TikTok, handling setup, daily monitoring, and budget allocation. Exceeded monthly KPI targets by analyzing historical ad performance and competitor strategies to guide creative improvements. Reduced Cost per Result by 2.5% MoM through precise audience refinement and continuous creative testing.
Scaled Shopee F&B revenue by 161% YoY through the strategic execution of a full-funnel CPAS campaign structure. Doubled Meta campaign CTR (from 1% to 2%) by analyzing user engagement trends and pivoting the creative strategy toward short-form Video & Reels. Improved ROAS for a business measuring offline conversions from below 1X to 2–3X by adjusting funnel strategy and campaign structure.
Set up and monitored campaigns on Meta, Google, and TikTok Prepared monthly performance reports and recommended optimization strategies Conducted competitor ad analysis and creative benchmarking Ran A/B testing on ad creatives, discovering that minimal-text videos generated the strongest lead performance.
Set up branding and health package campaigns on Meta and Google Ads Monitored daily ad performance and supported ongoing campaign optimization. Achieved ROAS of 40X during a 4-day promotional campaign
Portfolio
