Poonkanchana Mongkolakara

- Brand Identity & Exhibition Concept: Assisted in sourcing mockups for brand identity projects and contributed creative concepts for art exhibition displays. - Layout & Presentation Design: Designed professional presentation layouts tailored for client pitches and proposals. - Brand Strategy & Rebranding Research: Conducted research and trend analysis to propose strategic rebranding directions for the studio. -Market Research & Brand Positioning: Executed end-to-end brand research for an art academy and community brand—including survey design, pain point identification, target persona development, SWOT analysis, competitive analysis, and defining brand values and positioning.

I designed the branding and social media promotional posters for Pathom Playground, a Nakhon Pathom-based community dedicated to connecting local residents through art and creative play.