Ratanaporn

- Designed and wrote copy-headline for creating marketing materials including brochures, business cards, catalogs, and more under corporate branding to effectively promote company products and services. - Reviewed and proofread the end-to-end process of design accuracy according to the company's guidelines and standards before publishing artwork online and offline.

- Developed a B2C marketing and communication strategy for planning long-term (the annual planning) and short-term (the quarterly planning) with the sales team aligned with the brand's business objectives, and developed a B2C content marketing pillar aligned with the plan. - Developed a B2C content marketing in bilingual (Thai and English) about lighting, furniture, and home decoration to promote products and boost sales both online (Facebook, Instagram, and LINE OA) and offline to promote both new products and monthly sales campaigns. Also created email marketing and provided media buying for Facebook ads to promote marketing campaigns. - Utilized backend data from Facebook and Instagram platforms, Shopify website purchase data, and sales department transaction data to analyze and develop a marketing and communication strategy aimed at promoting products and boosting sales across omnichannel platforms. - Developed visual brand communication on social media (brand voice – visual content) to modernize and created bilingual (Thai and English) advertising copy for online content graphics, ads, and offline posters to effectively engage the brand's target audience. - Designed artwork, took a photo of the product, and filmed a short VDO to create online content as online commercial marketing materials to promote products on Facebook, Instagram, Mailchimp, and LINE OA. Also managed visual representation on social media that aligns with the brand’s corporate identity. - Supervised and guided interns to design marketing materials. artwork content, and content that aligned with corporate brand guidelines. - Evaluated the outcomes of each content across various social platforms and prepared a monthly content marketing report for the team to analyze and strategize the next marketing and communication plan.

- Developed marketing and communication strategy for planning long-term (the annual planning) and short-term ( the quarterly planning) with the client’s marketing team for Thai and international clients from various brand industries such as women's health pharmaceuticals, food, kitchenware, and more. Also developed an always-on content pillar and marketing campaign that aligned the brand position and business objectives to promote brand awareness and product recognition in both online and offline across omnichannel platforms. - Utilized internal backend data from the client and conducted marketing research, marketing analysis, competitor analysis, consumer behavior analysis, and researched industry market trends, and more to develop marketing and communication strategy in creative marketing campaigns, IMC, and 360-Degree Marketing. Also researched information related to the brand and product to ensure content remains up-to-date and relevant to the target audience. - Analyzed internal backend data and conducted comprehensive market, competitor, consumer behavior, and industry trend research to develop brand communication for the client to rebrand in visual brand communication on social media (brand voice, visual content, and more) - Supervised and guided junior members in the creative team to consistently deliver always-on content and marketing campaigns for each brand aligned with corporate brand guidelines. Conducted comprehensive market, competitor, consumer behavior, and industry trend research, and analyzed data to design a presentation for pitching ideas to clients. - Worked closely with media buying for digital platform ads and conducted keyword research using SEO tools to identify high-performing keywords that were aligned with the brand's product and tailored SEO wording to content captions to engage target audiences and enhance visibility on digital platforms. - Prepared pre-production (interview script & storyboard) and supervised the production team to ensure all videos and post-production aligned with the brand and client needs. Also worked closely with both internal and external creative teams to create online marketing communication materials (artwork content and VDO content) for each brand. - Tracked marketing campaign and content performance to collect data and prepared monthly reports as a performance dashboard. Also analyzed data to identify opportunities for developing the next marketing and communication strategy for clients.

- Led comprehensive creative strategy, research, and art direction for international banking clients, developing creative content that aligns the brand's corporate identity with regulatory compliance. - Guided and mentored junior creative teams to consistently deliver always-on content aligned with corporate brand guidelines and stringent financial regulatory standards, while ensuring all communications met compliance requirements for financial products and banking services. - Established strategic frameworks and best practices to enhance creative output quality and team capabilities. - Analyzed data to prepare monthly reports as a performance dashboard and identify opportunities for developing the next communication strategy for clients.

- Developed a B2B marketing and communication strategy planning for planning long-term (annual planning) and short-term (quarterly planning) about corporate mental well-being with the sales team by using insights from backend data to promote products and boost lead sales through online commercial marketing materials (content marketing, lead ads, email marketing, SEO marketing, video marketing, and more) on online platforms in bilingual (Thai and English). - Analyzed backend data as a data solution to develop a B2B marketing strategy and product service about corporate mental well-being to solve the mental well-being pain points for clients in various industries (aviation, engineering, banking, luxury brand, law firm, and more) with psychologists and product designs as a marketing analytics to partner with HR and corporate network. - Analyzed backend data to analyze customer journey and ads performance, and conducted marketing research, marketing analysis, competitor analysis, consumer behavior analysis, and researched industry market trends, and more to develop a marketing strategy and brand communication. Also researched information related to the brand and product to ensure content remains up-to-date and relevant to the target audience. - Rebranded by developing a content marketing and communication strategy by utilizing SWOT, consumer insight, competitor analysis, and more to develop the brand’s corporate identity on social media, which helped to increase new followers by 65% for the brand on both Facebook and Instagram since rebranding. - Optimized always-on content marketing by insights from backend data to improve organic brand awareness by 45% before paid media activation. This optimization reduced paid media dependency, enhanced inbound marketing efficiency, and generated high-quality leads, contributing to a 30% increase in sales within two months. - Initiated and executed a lead magnet strategy using an E-book to attract and capture high-quality leads, resulting in a 15% increase in lead generation within the first month, while boosting corporate mental well-being workshop sales. Collaborated with performance marketing to develop and design content marketing and lead ads to support lead sales. Also responsible for using insights from backend data to develop customer personas to retarget online advertising campaign ads to increase brand awareness and boost sales. - Utilized social listening to gather data for developing a B2B marketing and communication strategy and online advertising campaigns. Also conducted keyword research using SEO tools to identify high-performing terms aligned with the brand’s products and customers’ pain points to engage target audiences and enhance visibility across digital platforms. - Supervised and guided junior members in the marketing team to design marketing materials. artwork content, and content that aligned with corporate brand guidelines. Also supervised the preparation of pre-production and ensured all videos and post-production aligned with the brand’s corporate guidelines. - Tracked online campaign ads and content marketing performance to collect data and prepared monthly reports as a performance dashboard. Also analyzed data to identify opportunities for developing the next marketing and communication strategy.