MBM (English Programme) prides itself as the first graduate programme in branding in Asia. The programme aims at providing competent personnel for the world’s growing branding industry. The concept of branding is currently being integrated with a variety of businesses. Brand knowledge provides concrete directions for organisations and is widely applicable to many marketing-related matters including value creation, customer relationship management, and corporate communication.
Work & Experience
-creating prototypes and tailoring garments -producing technical sketches -explaining technical and creative ideas to designers -sourcing fabrics and trimmings -creating mood, shape and trend boards -gaining approval from customers -working closely with factories and suppliers -participating in meetings with customers and fabric agents -inspecting products during the design process