Soe Wint Kay Khine

Client Projects • Creating and implementing tailored marketing/event plans based on individual client requirements. • Lead the execution of proposals from conception to completion. (Major clients: Heineken, Manulife, Inya Lake Garden, TV Series Sponsorshp) • Developed creative ideas and guide creative directions to Design Team for all events, advertising including print, digital and event layout plans. • Supported and managed the development and execution of EVENTS including on-ground operation. • Assisting clients in resolving issues by responding to questions in a timely and professional manner LUSH Magazine Myanmar/Market by LUSH • Responsible for creating and delivering the plan and activity in all marketing channels including Social and PR. • Developed creative concept based on seasonal and or occasion for each Market by LUSH Vol. (Total – 6 Vol.) • Developed and negotiate Sponsorship proposals/contracts for Market by LUSH together with Managing Director. (Successful Sponsorships: KBZPay, Heineken and ABC) • Ensured the exceptional and well-crafted design concept for Sponsored Partners. • Managed and supervised a team of event marketing specialists and internal team together with Operation in-charge. • Responsible for overall event agenda and in-charge of ordering and tracking event inventory include collateral, giveaways, etc. MyZAAY • Developed yearly marketing plans include positioning, identifying target audiences with specific objectives across different channels – (Facebook, Instagram, Website, Viber, Telegram and KBZPay Official Account) • Established marketing goals based on past performance and market trends. • Spearhead and Manage content strategy. • Collaborated with Operation team and Finance Department to set the budget for promotional campaigns.

• Develop social media strategic plans, content ideation for Pages and Instagram Accounts (LUSH Magazine Myanmar, Market by LUSH, Modaloom Myanmar, StudioLUSH). • Create social media contents to drive traffic and customer engagement. • Track, measure, and analyse all initiatives to report on social media ROI.

• Developed quarterly marketing/promotion plans and campaigns for different subsidiaries (Harry's Bar Myanmar, APEX Gourmet, Double Tap Brewery, Bamboo Cafe & Restaurant). • Supervised campaigns and correct channels are being used for advertising and effective results. • Collaborated with finance department to allocate the budget for promotional campaigns. • Managed delivery service partners to expand food and beverage options. • Manage development and delivery of the overall go-to-market plan for new products/outlets including positioning, PR, launches and events. • Conducted marketing reports, extract key insights and develop effective marketing strategies for future campaigns' development resulting in customer conversions and generate more qualified leads.

• Developed and proposed marketing plans every month ahead. • Evaluated and reviewed marketing performance and return on investment. • Managed contents on all social media accounts. • Prepared weekly reports for management includes: monitoring and reporting on campaigns and competitor activities. • Managed external agencies to create hype for integrated marketing campaigns. • Managed events (Media Launch & University Roadshow) and Car Decals Campaigns at park & petrol stations.

• Started the online shopping business on Facebook page in late January, which currently has 3800+ likes. • Managed overall control of Facebook Page & Instagram and close involvement in customer engagement.