Thanjira Thongwattanatitiporn
About Candidate
Location
Education
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Marketing Major, Thammasat Business School
2022-2026
Thammasat University
Final-year marketing student passionate about decoding consumer behavior and turning insights into creative marketing ideas, with hands-on experience from a Creative Internship at Innosense contributing to trend research, campaign ideation, and cross-team collaboration on client projects.
Work & Experience
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Creative Content Intern
5/06/2025 - 31/07/2025
Innosense
- Analyzed daily social media trends and consumer insights to identify relevant content opportunities. - Developed 6+ campaign and short-form content concepts for clients across more than four industries, such as retail, FMCG, beauty, and energy. - Created storyboards and content directions aligned with campaign briefs. - Collaborated with Art Directors and Editors to bring creative ideas into visual content.
Awards
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Top 15 Finalist Tacc 2024 (Company Case: GUNKUL)
2024
Business Case competition for a renewable energy company "GUNKUL"
Led market, customer behavior, and competitor analysis to develop a strategic marketing plan projected to increase short-term revenue by 15%.
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One of 20 qualified TBSCC Case Competition 2025
2025
Company Case: HUMANICA
- Brand objective: Sustain growth in the renewable energy industry and develop new business aligned with global trends.
- Analyzed the renewable energy market, the company, and customer behavior from 3 customer types (B2B, B2C, B2G).
- Developed a strategic marketing plan resulting in an increase in revenue by 15% in the short term.
- Effectively communicated recommendations to industry experts within a strict 15-minute time constraint.
- A total of 106 teams participated in this competition.
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Top 50 Finalist, TBSCC Case Competition x Akiyoshi
2024
- Brand objective: To gain more awareness of Gen Z and customer retention.
- Conducted in-depth interviews and Google Forms surveys with 90 participants to gain valuable insights.
- Developed a targeted marketing strategy for the company’s new seasonal menu to address declining sales and increase brand awareness among Gen Z consumers.
- A total of 147 teams participating in this competition.
