Wai Wai Lwin

Results-Driven Marketing Specialist | Skilled in Strategy, Branding, and Creating Impactful Campaigns | Driving Brand Growth through Strategy & Digital Campaigns
July 12, 1995

About Candidate

I am a strategic, results-driven marketing professional with a global perspective, specializing in creating impactful campaigns that align with business goals and engage audiences. With expertise in Marketing Communications, Strategic Marketing, and Brand Development, I have a proven track record of driving business growth and enhancing brand recognition through thoughtful strategies. My experience in Marketing Campaign Management and Content Marketing ensures each initiative delivers measurable outcomes and connects meaningfully with target audiences.

In my role as a Marketing Business Partner at KBZ Bank, I led multiple campaigns across various business units, aligning them with corporate objectives and delivering strong results. At MPT, as Junior Deputy Manager, I spearheaded a high-profile sponsorship campaign for The Voice Myanmar and Myanmar Idols, exceeding revenue targets and boosting brand visibility. While at BreadTalk Myanmar, I managed the launch of three shops, driving customer engagement with innovative promotional strategies. Additionally, at Shwe Taung Lifestyle Co., Ltd., I contributed to the successful introduction of retail brands like BreadTalk Myanmar, Food Streat, and KidZon.

My technical skills include proficiency with Microsoft Office Suite, Google Workspace, Adobe Photoshop, Canva, and project management tools such as Trello, Asana, and Notion, enabling me to manage projects efficiently and execute high-impact campaigns.

Outside of work, I am passionate about animal welfare, always seeking ways to make a positive impact on the community. I’m committed to continuous learning and staying ahead of digital trends to lead innovative marketing initiatives.

I’m eager to connect with like-minded professionals and join teams that prioritize business success and innovation. Open to new opportunities, I look forward to contributing my expertise in marketing strategy, brand growth, and digital engagement to help brands reach their fullest potential.

Location

Education

B
Bachelor of Arts in English 2013 - 2018
University of East Yangon
C
Certificate of Marketing Management 2018
Strategy First University

Work & Experience

M
MARKETING BUSINESS PARTNER (AM)_Marketing Communications Function February 2023 - September 2024
KBZ Bank
J
JUNIOR DEPUTY MANAGER_Sponsorship Planning Team July 2019 - January 2023
Myanma Posts and Telecommunications
M
MARKETING EXECUTIVE_BreadTalk Myanmar April 2018 - June 2019
Shwe Taung Lifestyle Co., Ltd.
M
MARKETING ASSISTANT February 2017 - April 2018
Shwe Taung Lifestyle Co., Ltd.
B
BUSINESS DEVELOPMENT ASSISTANT May 2014 - January 2017
Shwe Taung Development Co., Ltd.

▪ Managed the negotiation and preparation of joint venture contracts, ensuring all terms were thoroughly addressed. ▪ Oversaw the completion of stamp duty requirements for each contract, ensuring full compliance with regulatory standards. ▪ Coordinated the planning and execution of ceremonies and events, ensuring smooth logistics and successful outcomes. ▪ Handled administrative tasks and departmental operations, ensuring efficient workflows and adherence to organizational policies.

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