Content Creator

Posted June 25, 2026
Bangkok
Full-time

ÉTOILE BNK | Fashion Brand

We are looking for a **Creative Content Creator** who understands fashion, storytelling, social media behavior, and short-form video content.
This role is ideal for someone who can develop creative ideas, shoot content, edit videos, write captions, and create content that aligns with the brand image while supporting awareness, engagement, and business growth.

Key Responsibilities:

Content Creation
- Create content for Instagram, TikTok, Facebook, LINE OA, and other relevant channels.
- Shoot and edit short-form videos such as Reels, TikTok videos, behind-the-scenes content, product detail videos, and campaign content.
- Create content that tells the story of the brand, products, and new collections in an engaging way.
- Develop content for different stages of the funnel: Awareness, Consideration, and Conversion.
- Explore and develop new content formats to increase engagement and brand reach.
Fashion & Product Content
- Create product-related content such as How to Style, Product Detail, Mix & Match, Try-on, and Lookbook content.
- Understand product selling points such as silhouette, fabric, details, color, sizing, and styling occasions.
- Translate product information into content that is easy to understand, attractive, and purchase-driven.
- Work closely with the Product, Designer, and Ecommerce teams to communicate products accurately and effectively.
- Support Hero SKUs and key products for each collection.
Social Media Content Strategy
- Support weekly and monthly content calendar planning.
- Propose content pillars and creative ideas that are aligned with the brand.
- Continuously monitor trends on TikTok, Instagram, and other social media platforms.
- Analyze what types of content are suitable for ÉTOILE BNK’s target customers.
- Adapt content formats to fit each platform and campaign.
Copywriting & Caption
- Write social media captions that are aligned with the brand voice.
- Write copy for product highlights, campaigns, promotions, and collection launches.
- Strong Thai writing skills are required; English writing skills are a plus.
- Communicate the brand’s mood and tone in a soft, feminine, premium, and easy-to-understand way.
- Write copy that naturally drives interest and call-to-action.
Production & Shooting
- Plan basic content shoots, including shot lists, mood, props, and locations.
- Shoot product videos, model content, behind-the-scenes content, studio content, event content, and on-location content.
- Work with Graphic Designers, Photographers, Videographers, Stylists, and the Marketing team.
- Ensure the quality of visuals, videos, angles, lighting, color, and composition aligns with the brand image.
- Be available to support photoshoots, events, and campaign launches when required.
Campaign & Collection Support
- Support content ideation for new collections, seasonal campaigns, collaborations, and promotions.
- Create content for teaser, launch, reminder, and after-launch phases.
- Develop campaign content ideas that connect with the brand’s key messages.
- Support the Live, Ecommerce, and Sales teams with content that helps drive sales.
- Summarize basic content performance and apply learnings to improve future content.
Content Performance & Improvement
- Track content performance such as reach, views, engagement, saves, shares, clicks, and conversion.
- Analyze which content formats perform well and identify areas for improvement.
- Continuously test new content formats.
- Use feedback from customers and the Sales team to improve content quality.
- Continuously improve the quality, structure, and effectiveness of content.

Qualifications:

1–3 years of experience in Content Creation, Social Media, Creative Content, or Short-form Video.
Strong understanding of content creation for Instagram, TikTok, Facebook, and other social media platforms.
Ability to shoot videos, edit videos, and create basic content independently.
Proficiency in tools such as CapCut, Canva, Adobe Premiere Pro, Lightroom, or other editing applications.
Strong caption writing skills and ability to make product stories engaging.
Good understanding of fashion, visual aesthetics, and brand image.
Keeps up with social media trends and can adapt them to the brand.
Works well in a team and is open to feedback.
Responsible, punctual, and able to work with structure.

We Are Looking For Someone Who:

Is creative and enjoys developing new ideas.
Understands the mood and tone of a women’s fashion brand.
Has good taste in visuals, videos, and storytelling.
Has high ownership and does not wait only for instructions.
Is energetic, proactive, and learns quickly.
Is willing to test new content formats and improve based on real performance.
Understands that good content must be both beautiful and business-driven.

Bonus If You Have:

Experience working with Fashion, Beauty, Lifestyle, or Premium Consumer Brands.
Experience creating TikTok or Reels content with strong views or engagement.
Experience shooting and editing product videos, model videos, lookbooks, or behind-the-scenes content.
Good English writing skills.
Understanding of Ecommerce, Live Commerce, or sales-driven content.
A clear portfolio or social media account that showcases your content work.

Not a Fit If You:

Wait only for instructions and do not propose ideas.
Work without structure or miss deadlines.
Are not open to feedback.
Care only about aesthetics but not content performance.
Do not understand the image and standards of a fashion brand.
Do not follow social media trends or consumer behavior.

Interested candidates, please send:

Resume
Portfolio / content samples
Examples of videos you have shot or edited
Social media accounts or pages you have managed
3 content pieces you are most proud of, including results if available

Workplace: Pradipat 17, Bangkok
Apply: hr.bnheadquarters@gmail.com
Final-round candidates may be asked to complete a content assignment as part of the selection process.

ÉTOILE BNK | Fashion Brand
We are looking for a **Creative Content Creator** who understands fashion, storytelling, social media behavior, and short-form video content.
This role is ideal for someone who can develop creative ideas, shoot content, edit videos, write captions, and create content that aligns with the brand image while supporting awareness, engagement, and business growth.