HOWDY GROUP | Fashion Brand
Key Responsibilities:
- Develop and plan social content ideas for HOWDYCLOUDS across Instagram, TikTok, and other relevant platforms
- Oversee the overall visual direction of the brandβs social media, including feed, grid, mood, and consistency
- Create monthly and weekly content plans based on product launches, campaigns, seasonal moments, and overall brand direction
- Research and introduce new references, trends, content formats, styling ideas, locations, props, and creative concepts
- Create moodboards, shot lists, and visual references for content shoots
- Plan and execute product content, including lifestyle imagery, packshots, flatlays, detail shots, and short-form video
- Join and help direct content shoots both in studio and on location
- Shoot and edit short-form video content, including Reels, TikToks, behind-the-scenes, and product-focused content
- Work closely with the Graphic Designer on graphics, typography, layouts, and campaign assets
- Collaborate with Marketing, photographers, models, and other creative partners
- Select and arrange images to create a cohesive, visually strong social media feed
- Review content performance and continuously explore ways to make HOWDYCLOUDS content more engaging and relevant
- Maintain a strong understanding of HOWDYCLOUDSβ visual identity while continuously bringing fresh ideas to the brand
Qualifications:
- Has a Bachelorβs degree in Communication Arts, Creative Communication, Advertising, Marketing, Media, Fashion Communication, or a related field
- Has 3β5 years of relevant experience in content, social media, fashion, lifestyle, beauty, or a related creative field
- Has a strong visual sense and a genuine interest in fashion, styling, photography, and social media
- Understands what makes content feel current without simply following trends
- Naturally follows fashion brands, creators, photographers, and emerging visual trends
- Has a good eye for composition, color, styling, and image selection
- Can generate ideas independently and confidently explain the thinking behind them
- Is organized enough to turn creative ideas into clear shoot plans and finished content
- Is comfortable shooting and editing content using an iPhone or camera
- Enjoys experimenting and bringing new ideas to the team
- Is open to feedback and collaborative discussion
Apply: Send your CV toΒ howdygroup.th@gmail.com Along with your CV, feel free to send:
- Portfolio or examples of content youβve created
- Instagram / TikTok / personal creative work, if relevant
- A few fashion or lifestyle brands whose content you currently love
- A mini moodboard showing how you would imagine HOWDYCLOUDS today
Workplace: Bangkok, Thailand
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