PAÑPURI | Aromatic & Wellness
Job Summary:
Visual Merchandising Manager is responsible for defining and leading the strategic creative vision of PAÑPURI’s visual merchandising expression across all global markets. Beyond execution, this role acts as the primary architect of VM strategy, anticipating market trends and translating brand narratives into commercially driven, immersive retail experiences.
You will serve as the central bridge between Creative, Retail, Marketing, Operations, Training, and external partners, while directly managing a global network of Local VM, consultants and agencies across Asia and international markets. A critical component of this role involves the stewardship of key boutique and flagship environments and the development of a “train-the-trainer” ecosystem to ensure brand consistency and capability building worldwide.
Success requires combining high-level strategic foresight with disciplined operational delivery, ensuring all VM environments are visually impactful, brand-consistent, and commercially effective.
Roles And Responsibilities:
- Strategic VM Leadership & Innovation
- Strategic Anticipation & Planning: Lead the annual VM strategic roadmap, anticipating seasonal trends, competitor movements, and consumer behaviors to proactively define display directions 6-12 months in advance.
- Visualization & Concept Architecture: Own the end-to-end conceptualization of global campaign directions, translating abstract brand values into concrete visual strategies, storyboards, and 3D visualizations before production begins.
- Process & Guideline Development: Architect and maintain the global VM Playbook, including standardized processes, technical guidelines, and modular toolkits that allow for local adaptability while preserving global brand DNA.
- Innovation Lab: Research and pilot innovative materials, digital integrations (e.g., AR/VR in-store), and sustainable display practices to keep PAÑPURI at the forefront of luxury retail innovation.
- Flagship & Special Boutique Management (SongWat)
- Flagship Stewardship: Serve as the dedicated VM Lead for the Song Wat flagship boutique, ensuring it operates as the global benchmark for brand expression, customer journey, and visual excellence.
- Boutique Activation Leadership: Design and oversee exclusive, high-touch VM activations and window narratives specifically for Song Wat and other key special boutiques, tailoring global campaigns to fit the unique architectural and cultural context of these locations.
- Experience Curation: Collaborate with Retail and Hospitality teams to curate bespoke in-store experiences, art installations, and sensory journeys within flagship environments that elevate the brand’s luxury positioning.
- Strategic VM Pop-up Design: Lead the creative direction and execution of VM for Pop-up stores as a key component of PAÑPURI’s brand identity, ensuring these transient spaces reflect the same luxury standards as permanent boutiques.
- Global Team Management & Cross-Functional Leadership
- Global Team Leadership: Directly manage and mentor a distributed team of VM Managers, Consultants, and external agencies across Asia (e.g., Thailand, Singapore, Japan) and global markets, ensuring alignment on goals, KPIs, and creative output.
- Cross-Functional Orchestration: Lead regular cross-functional steering committees with Retail, Marketing, Product, and Training to ensure VM strategy is fully integrated into broader commercial and brand campaigns.
- Vendor & Partner Management: Oversee the selection, briefing, and performance of global and regional VM production partners, ensuring cost-efficiency, quality, and timely delivery.
- Education, Coaching & “Train-the-Trainer”
- Capability Building: Develop and deploy a comprehensive “Train-the-Trainer” program, equipping Regional VM Managers and Store Managers with the skills to coach their own teams on VM standards.
- Global Education Rollout: Create digital and physical learning modules (videos, manuals, workshops) to educate store teams on new campaign narratives, product storytelling, and display techniques.
- Field Coaching: Conduct regular regional market visits to audit stores, provide hands-on coaching to local teams, and identify training gaps to improve in-store execution consistency.
- VM Concept Development & Storytelling
- Narrative Development: Lead the creation of seasonal VM concepts and storytelling arcs that align with PAÑPURI’s brand DNA and business strategy, ensuring every display tells a cohesive story.
- Global Guidelines: Evolve global VM guidelines and display principles annually, ensuring they remain relevant across diverse markets while maintaining strict brand consistency.
- Presentation Excellence: Create high-impact VM presentations and direction materials to align internal stakeholders and external partners on the seasonal vision.
- VM Execution & Project Leadership
- End-to-End Oversight: Oversee VM projects from strategic concept to final implementation, ensuring excellence in visual execution, timeline adherence, and budget control across all markets.
- Technical Briefing: Develop detailed VM briefs and technical guidelines for local teams, vendors, and production partners to ensure accurate translation of design intent.
- Risk Management: Anticipate risks in production and installation, proactively managing challenges to ensure seamless rollout of campaigns and window displays.
- Brand Consistency & Quality Control
- Brand Guardianship: Safeguard the integrity of PAÑPURI’s brand identity across all VM touchpoints, acting as the final authority on visual approval for key markets.
- Audit & Compliance: Conduct regular VM audits and store visits (physical or virtual) to ensure consistency, quality, and attention to detail, issuing corrective action plans where necessary.
- Continuous Improvement: Refine VM guidelines based on project learnings, sales feedback, and market insights to continuously elevate standards.
- Commercial Impact & Performance Support
- Commercial Alignment: Ensure VM execution directly supports commercial priorities, product focus, and campaign objectives, aligning display hierarchy with sales strategy.
- Performance Monitoring: Monitor store performance and customer response data to identify opportunities to improve VM effectiveness and drive sell-through.
- Sales Partnership: Work with Retail and Training teams to reinforce selling messages and product knowledge through strategic visual placement.
- Material Innovation & Sustainable Display Practices
- Sustainability Strategy: Integrate sustainability into VM concepts from early stages, balancing visual impact with environmental responsibility.
- Material Library: Research and propose innovative, eco-conscious materials and display methods suitable for global and local applications, maintaining an updated sustainable material library.
- Marketing Activation & Brand Launch Coordination
- Strategic Launch Support: Serve as the primary VM liaison for approximately 5 key brand launches and marketing activations per year, ensuring visual merchandising strategies are fully integrated into the broader marketing calendar and campaign rollout.
- Activation Alignment: Collaborate closely with the Marketing and Brand teams to design and execute in-store visual elements that support external marketing pushes, PR events, and digital campaigns, ensuring a seamless omnichannel brand narrative.
- Brand Enhancement Projects: Lead VM coordination for special brand enhancement initiatives (e.g., anniversaries, collaborations, limited editions), adapting global guidelines to create localized, high-impact displays that drive buzz and foot traffic.
- Resource & Timeline Management: Align VM production timelines, budget allocation, and installer resources with marketing launch schedules to guarantee readiness for all key dates and promotional periods.
- Performance Synergy: Work with Marketing to measure the visual impact of launch activations on customer engagement and sales conversion, using insights to refine future launch strategies.
Qualifications:
- Education: Bachelor’s or Master’s degree in Visual Merchandising, Interior Design, Marketing, or related field.
- Experience: 8-12 years of experience in VM, retail design, or brand environment development, with at least 3 years in a management or leadership role overseeing global or regional teams.
- Industry Background: Proven track record in luxury beauty, wellness, hospitality, or fashion, with specific experience managing flagship or boutique environments.
- Strategic Capability: Demonstrated ability to lead strategic planning, anticipate trends, and translate brand narratives into physical retail strategies.
- Leadership: Strong experience managing direct reports, remote teams, and external consultants/agencies across multiple time zones (Asia/Global).
- Technical Skills: Proficiency in Adobe Creative Suite, SketchUp, AutoCAD, or 3D visualization tools; strong presentation skills.
- Communication: Excellent communication and storytelling skills in English; ability to work in a global, multicultural environment and influence senior stakeholders.
- Mindset: Detail-oriented with a strong sensitivity to luxury aesthetics, brand consistency, and commercial acumen.
Workplace: Chidlom, Bangkok
Apply: recuit@panpuri.com
–
🙌 Please leave MODCO in your heart by adding #MODCOjobs to your application. Thank for being a part of us.
✉️ If this listing is inappropriate You can inform us at social@modcojobs.com
