Art Director

ÉTOILE BNK | Fashion Brand
We are looking for an **Art Director** who understands fashion, visual branding, campaign direction, and storytelling through visuals. This role is responsible for defining and elevating the visual identity of ÉTOILE BNK across campaigns, collections, photoshoots, lookbooks, social media content, video direction, ecommerce visuals, and offline brand experiences. We are looking for someone who does not simply create beautiful visuals, but can build a strong visual direction that makes the brand more recognizable, memorable, and commercially impactful.

Key Responsibilities:

• Visual Direction & Brand Image
  • Define the brand’s visual direction in alignment with Brand Positioning and Brand Identity.
  • Ensure brand image consistency across all communication channels.
  • Develop Mood & Tone, Art Direction, and Visual Guidelines for campaigns, collections, and content.
  • Translate Brand Story and Collection Story into clear, beautiful, and memorable visuals.
  • Ensure all visual works align with ÉTOILE BNK’s Brand CI and creative standards.
• Campaign Art Direction
  • Define the visual direction for monthly campaigns, seasonal campaigns, and new collections.
  • Develop overall campaign concepts, including moodboards, color palettes, styling direction, props, set design, and composition.
  • Work closely with the Marketing team to ensure the visual direction aligns with key messages and campaign objectives.
  • Oversee the quality of visual assets, including key visuals, social media artwork, banners, posters, lookbooks, and video content.
  • Develop campaign visuals that help drive brand awareness, brand love, and sales performance.
• Photoshoot & Lookbook Direction
  • Lead the art direction for photoshoots, lookbooks, campaign shoots, and product shoots.
  • Prepare moodboards, shot lists, references, styling direction, and shooting briefs.
  • Direct the overall visuals on shooting days, including camera angles, lighting, composition, model poses, mood, and details.
  • Work with photographers, videographers, stylists, makeup artists, models, and the production team.
  • Select final images and oversee retouching to ensure consistency with the brand image.
• Social Media & Content Visual
  • Define visual guidelines for Instagram, TikTok, Facebook, LINE OA, Website, Marketplace, and other relevant channels.
  • Set the direction for images, videos, layouts, and graphic styles suitable for each platform.
  • Work with Creative Content Creators and Graphic Designers to produce high-quality content.
  • Review the beauty, accuracy, and brand consistency of all content before publishing.
  • Develop new visual content formats that fit the fashion brand and consumer behavior.
• Graphic & Creative Asset Direction
  • Direct the brand’s graphic design direction, including artwork, online banners, ads creatives, campaign assets, and marketplace visuals.
  • Develop design templates and a visual system that allow the team to work with clear and consistent standards.
  • Review fonts, colors, layouts, composition, and visual hierarchy.
  • Provide feedback to Graphic and Content teams to elevate the quality of creative work.
  • Ensure all creative assets are effective for both branding and business objectives.
• Fashion Styling & Product Presentation
  • Support the styling direction for new collections.
  • Help define product looks such as mix & match, how-to-style, hero looks, and key outfits.
  • Work closely with the Product, Designer, and Marketing teams to communicate product highlights in an appealing way.
  • Oversee the overall product presentation to make products look valuable, desirable, and aligned with the brand positioning.
  • Help select hero visuals and key looks for each collection.
• Offline & Event Visual Experience
  • Develop art direction for events, pop-up stores, private events, booths, displays, and offline activations.
  • Oversee visual experiences such as signage, displays, product presentation, decoration, and photo spots.
  • Work with the Marketing and Operations teams to ensure the event visuals align with the brand image.
  • Maintain beauty, consistency, and professionalism across all offline touchpoints.
  • Create memorable brand experiences for customers.
• Creative Collaboration
  • Work closely with the CEO, Head of Marketing Communication, Designer, Marketing, Content, Graphic, and Ecommerce teams.
  • Translate business objectives and campaign objectives into clear creative direction.
  • Brief the Creative and Production teams to ensure shared understanding and smooth execution.
  • Coordinate with external freelancers, agencies, photographers, videographers, and stylists.
  • Manage creative timelines and ensure all creative work is delivered according to the plan and quality standards.
• Trend Research & Creative Development
  • Continuously monitor fashion trends, visual trends, social media trends, and global brand references.
  • Analyze the visual direction of local and international fashion brands.
  • Apply references and insights to develop ÉTOILE BNK’s visual language.
  • Propose new ideas to elevate campaigns, content, and brand experiences.
  • Continuously develop and raise the creative standards of the brand.

Qualifications:

• 3–5 years of experience in Art Direction, Creative Direction, Graphic Design, Fashion Visual, Branding, or Campaign Creative.
• Experience working with Fashion, Beauty, Lifestyle, Retail, or Premium Consumer Brands.
• Strong understanding of visual branding, composition, typography, color, layout, and brand identity.
• Ability to create moodboards, creative briefs, visual guidelines, and shooting directions.
• Experience managing photoshoots, campaign shoots, lookbooks, or content production.
• Strong understanding of social media visuals across Instagram, TikTok, Facebook, Website, and Marketplace.
• Ability to give clear direction and constructive feedback to Graphic, Content, and Production teams.
• Proficiency in creative tools such as Adobe Photoshop, Illustrator, Lightroom, Canva, Figma, or other relevant design tools.
• A portfolio that clearly demonstrates art direction, campaign visuals, or brand visual work.
• Able to work well in a team, receive feedback, and deliver high-quality work under timelines.

We Are Looking For Someone Who:

• Has strong taste in fashion, visuals, video, and branding.
• Understands the mood and tone of a women’s fashion brand.
• Has a detailed eye for visuals, color, lighting, composition, and styling.
• Can develop concepts and translate them into real visual executions.
• Has high ownership and does not wait only for instructions.
• Has high standards for visual quality.
• Understands that strong visuals must be beautiful, memorable, and impactful for the brand.
• Can work well with Marketing, Product, and Creative teams.

Bonus If You Have:

• Experience working with a fashion brand or designer brand.
• Experience directing photoshoots, lookbooks, or campaign shoots.
• Experience in styling or fashion content.
• Understanding of ecommerce visuals and sales-driven product presentation.
• Experience creating event visuals, pop-up store visuals, or brand experiences.
• Understanding of short-form video direction for TikTok / Reels.
• Ability to shoot basic photos or videos.

Not a Fit If You:

• Wait only for instructions and do not propose ideas.
• Work without structure or miss deadlines.
• Are not open to feedback.
• Care only about aesthetics but not content performance.
• Do not understand the image and standards of a fashion brand.
• Do not follow social media trends or consumer behavior.

Interested candidates, please send:

• Resume
• Portfolio
• Examples of Art Direction / Campaign Visual / Lookbook / Photoshoot / Branding work
• 3 projects you are most proud of, including your role in each project
• If available, brand references or moodboards that reflect your visual taste

Workplace: Pradipat 17, Bangkok
Apply: hr.bnheadquarters@gmail.com
Final-round candidates may be asked to complete a creative assignment as part of the selection process.

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